About Optimal Ways

Optimal Ways is a dynamic consulting agency and training center specializing in Digital Analytics. Our mission is to empower ecommerce teams with reliable digital data, enabling them to make informed decisions. As a proud member of 1% for the Planet and a B Corp certified company, we are dedicated to developing and promoting sustainable practices for both our agency and our clients.

Our Team

We collaborate with major national and international brands, delivering services in both French and English. Some of the brands we work with include Brady Seton, Cyrillus, Damart, Decathlon, GiFi, and Somfy.

Our Work

We specialize in the leading Digital Analytics and tag management solutions for the ecommerce and retail sectors, including Adobe Analytics, Commanders Act, Contentsquare, Google Analytics, Google Tag Manager, Piano Analytics, and Tealium.

Your Role

In this internship, you'll help major retail players understand and improve the performance of their ecommerce sites. You'll work closely with experienced consultants on a variety of tasks, including data quality audits, tag implementation, analysis, dashboard creation, and user training.

Key Responsibilities

• Analyze anomalies in digital data quality and assess the performance of ecommerce sites
• Contribute to the agency's methodology development
• Benefit from our ongoing training and R&D programs

Requirements

You're currently pursuing a master's degree in ecommerce, digital marketing, or marketing analytics and have a student visa (if you hold a non-European passport). You're enrolled in a university program in France and have some foundational knowledge of Google Analytics.

What We Offer

We regularly organize team training sessions to ensure everyone stays at the forefront of innovations in Digital Analytics. Our workplace is built on respect, inclusivity, and collaboration, creating a warm and supportive environment where every voice is valued.

Location

Our office is located in the heart of the Lille Metropolitan Area, easily accessible by tram or metro.