Digital Marketing Coordinator

il y a 2 semaines


Paris, Île-de-France Pierre & Vacances Temps plein
Job Title: DM Country Coordinator CP FR H/F

Join Center Parcs, a leading European tourism company, as a DM Country Coordinator for our French market. We are seeking a talented and motivated individual to participate in the creation and execution of B2C direct marketing campaigns for the Center Parcs brand.

Key Responsibilities:
  • Grow the database through lead generation campaigns.
  • Generate turnover from high-impact, short-term direct marketing campaigns, especially via the email channel.
  • Successfully create, adapt, and execute specific CRM campaigns tailored to the local market across various direct channels (online and offline).
  • Understand client behavior in the market and provide recommendations to optimize the CRM strategy in alignment with the Client Value team.
  • Expand the French customer database by initiating and managing effective lead generation campaigns.
  • Manage email campaigns for Work Council customers.
Requirements:
  • Doctoral degree or equivalent.
  • 0-3 years of experience.
  • Strong computer skills, including experience with CRM and email marketing tools.
  • Proficiency in standard Windows programs, such as Microsoft Office Suite.
Desired Skills:
  • Excellent French language skills.
  • Technological affinity and interest in digital marketing and CRM.
  • Open-mindedness towards new technologies, such as Artificial Intelligence.
  • Self-confidence and ability to work effectively within a team.
  • Adaptability and analytical skills.
  • Excellent verbal and written communication skills.
About Us:

Center Parcs is a leading European tourism company with 28 destinations in 4 countries. We offer unique vacations combining nature, water, cottages, leisure activities, and services throughout the year. Join our family and explore new opportunities with the Pierre & Vacances-Center Parcs group, a leader in local tourism with a network of 300 destinations in Europe and a team of 12,000 employees.


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