Marketing Director

AbeBooks is seeking a Marketing Director to lead our Demand Generation efforts. In this role, you will be responsible for developing and executing complex SEO strategies to drive organic traffic, while establishing product-driven marketing initiatives with comprehensive customer segmentations to deliver measurable impact.

The ideal candidate will have a proven track record of success in developing and executing demand generation and organic search marketing strategies to acquire new customers in a B2C or e-commerce environment. Reporting to the Head of Marketing and working closely with both Product and Dev. teams, this highly-visible role will be responsible for leveraging data-driven insights to continuously optimize our marketing initiatives and drive growth.

This is an exciting opportunity to make a significant impact on an established company while reaching new audiences. If you are a data-driven marketing individual with excellent communication skills and have the ability to translate complex data into actionable insights, we encourage you to apply.

Key Responsibilities:

• Develop and implement comprehensive strategies through organic search marketing (SEO) to drive growth.
• Analyze website content, structure, and metadata while working alongside our developers to improve organic search rankings and visibility for both desktop and mobile users.
• Collaborate with the Product team to ideate, design, and test new website features and functionality that enhance the customer journey.
• Manage A/B and multivariate testing to determine the most effective marketing campaigns, website experiences and performance.
• Work with our Engagement Marketing Manager to conduct market and customer research to develop an in-depth understanding of our target audience and their online behavior to optimize keyword targets and onsite conversions.
• Partner with Brand Marketing Manager to ensure new content campaigns are optimized for search and increased click-through rate (CTR).
• Generate comprehensive reports on key performance metrics and present insights with cross-functional stakeholders.
• Stay up-to-date on the latest SEO, SEM and product marketing trends to continuously improve our online presence.