Content Marketing Specialist

il y a 3 semaines

Lyon, Auvergne-Rhône-Alpes, France Leads Temps plein

About Leads

Leads is a technology-driven lead generation agency that provides empowering business solutions on a global scale. With a team of result-oriented experts in marketing, technology, strategy, and content, we remain committed to excelling at our craft with every step we take.

Our Mission

We aim to deliver high-quality leads through diverse channels such as Facebook, Instagram, TikTok, display, native, paid search and organic, to elevate our clients' ventures to new heights of success.

Job Summary

We are seeking a French Digital PR Specialist to join our dynamic work environment. As a key member of our team, you will be responsible for creating content that attracts links to our websites.

Key Responsibilities

  • Conduct in-depth research to create compelling articles;
  • Interview experts to gather valuable insights;
  • Conduct original research data studies to provide unique perspectives;
  • Compare different opinions to create engaging content;
  • Find relevant data, facts, figures, or newsworthy stories in various ways.

Other Responsibilities

  • Reach out to journalists, bloggers, editors, and other influential individuals to build connections and pitch your articles;
  • Create and pitch reactive digital PR campaigns based on trending topics;
  • Create and pitch proactive digital PR campaigns based on potentially interesting topics, even if they're not currently trending, turning your article into a breaking news story;
  • Report on your campaigns, reflect on lessons learned, and optimize future campaigns;
  • Collaborate with peers to improve campaign strategies.

Requirements

To be successful in this role, you will need to possess the following qualifications:

  • You are fluent in French, both verbally and in writing, as creating content will be a significant aspect of the job;
  • You are fluent in English, both verbally and in writing, to effectively communicate within our team;
  • Working independently is not a problem for you;
  • You possess a commercial attitude and have good communication skills.

Benefits

  • Salary range € - € annually;
  • 25 holidays per year + RTT days;
  • Hybrid working;
  • An open and inclusive culture that fosters personal growth and initiative;
  • Knowledge sessions hosted by internal and external experts;
  • Meal vouchers to use at more than 220,000 merchants and restaurants;
  • Provided equipment (Macbook, mouse/keyboard);
  • Access to mental health support through OpenUp is offered anonymously and without cost;
  • The opportunity to work fully remotely for up to a month per year from a location of your choice.

Cultural Values

We value the following principles:

  • Trust - We emphasize accountability and transparency, setting the foundation for genuine partnerships.
  • Own it - Ownership entails having pride in both your work and yourself. We each aim to take a personal initiative in improving our business, so being the best version of yourself is the best-case scenario for us.
  • Grow smart - Our vision is to become a global frontrunner in lead generation. We are committed to continually scaling our business whilst also growing as individuals in the process.
  • Thrive as a team - We believe that teamwork is a key ingredient to obtaining outstanding results. While holding personal work ethics in high regard, we also encourage a working environment that is both social and more enjoyable through teamwork.

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