Market Research Analyst

il y a 3 semaines


Paris, Île-de-France Magnicity Temps plein
About Magnicity

Magnicity is a French company with a rich history, founded over 50 years ago. With a strong presence in urban tourism and leisure, they welcome nearly 3 million visitors annually and employ 300 passionate team members. Their sites are located on top floors of skyscrapers or historic monuments, offering breathtaking views of the city.

Magnicity's mission is to provide immersive experiences that showcase the city's history, culture, and lifestyle. They achieve this through educational activities, combining new technologies and powerful experiences, as well as exhibitions and one-off events. Their unique restaurant and bar experience, along with private event options, make them a standout in the industry.

Our Values

Magnicity's team is driven by three core values: professionalism and passion, care for all, and agility as a state of mind. These values guide their approach to customer experience and innovation.

Our Presence

Magnicity is currently present in four emblematic cities, operating four sites: Paris - Tour Montparnasse, Berlin - The Berliner Fernsehturm (TV Tower), Rotterdam - Euromast, and Chicago - 360 Chicago Observation Deck. Two additional sites are set to open soon: Celest Zalmhaven (Netherlands) and Varso Tower (Warsaw).

Join Our Team

Magnicity is expanding its presence globally, aiming to become the world leader in high-altitude urban tourism and leisure. As a Market Research Analyst, you will play a crucial role in developing customer knowledge for all our sites.

Responsibilities

As a Market Research Analyst, your key responsibilities will include:

  • Analyzing customer journeys and identifying their needs
  • Conducting qualitative and quantitative studies (interviews, surveys, etc.)
  • Segmenting audiences (personas, profiles, uses)

You will also be responsible for:

  • Identifying local agencies and key partners
  • Carrying out benchmarks to assess the market and competition
  • Defining value proposition and testing new concepts

Additionally, you will:

  • Measure and analyze customer satisfaction (CSAT, NPS, CES)
  • Develop action plans to improve customer experience
  • Generate customer insights
  • Anticipate market trends
  • Evaluate user experience

As a Market Research Analyst, you will be involved in project management, driving local teams based on customer analysis, creating innovative tools to improve customer experience, and managing market research for the development of new countries/sites.

Requirements

To be successful in this role, you will need:

  • 5 years' higher education
  • 3 to 5 years' significant experience in B2C in the development of strategies and projects linked to customer knowledge
  • Fluency in English (level: fluent), ideally with international experience and/or international account management
  • Ability to produce market research and analysis
  • Mastery of audience segmentation
  • Ability to analyze customer insights
  • Production of customer knowledge benchmarks
  • Solid skills in measuring customer satisfaction (NPS management)
What We Offer

Magnicity offers a permanent position based in Paris, with a fixed-price executive status, RTT, and up to 2 days telecommuting per week. You will also enjoy mutual insurance, 80% of the cost of provident insurance covered, 75% of the cost of transport tickets, meal vouchers at €11.50/day, and a seniority bonus after 3 years' service.

Plus, you will have the opportunity to work in a friendly, caring environment on a human scale, with an international dimension and multicultural teams, a company with strong values and a commitment to CSR, and a profitable, fast-growing company with exciting prospects for new projects.

Recruitment Process

The recruitment process will involve:

  • Enoa telephone pre-qualification (30 minutes) + meeting (1 hour)
  • Magnicity meeting => Future N+1 and Chief People Officer (45 mins each)
  • Case + interview
  • Welcome to Magnicity

We look forward to meeting you.



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