Content Strategist

il y a 2 jours

Courbevoie, Île-de-France BYD FRANCE Temps plein

About BYD France

BYD France is a leading company in the green energy sector, offering a range of electric vehicles and green energy technologies. As a key player in the French market, BYD France is expanding its operations to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Job Overview:

We are seeking an experienced Content Coordinator to join our marketing team in France. The ideal candidate will have strong expertise in creating and managing audiovisual and digital content, with a focus on brand consistency and quality.

Key Responsibilities:

  • Content Creation: Develop and manage engaging and high-quality content (texts, videos, images, infographics) for internal and external use, including commercial campaigns and dealer needs.
  • Content Strategy: Coordinate the creation of assets in line with the creative content strategy for various channels (digital, print, OOH, etc.), in alignment with the Social Media Specialist.
  • Production Supervision: Coordinate with external suppliers and agencies for the production of audiovisual content, ensuring deadlines and budgets are met.
  • Operational Follow-up: Ensure the operational follow-up of content projects from conception to distribution, guaranteeing consistency, quality of messages, and timeliness.
  • Collaboration: Work closely with internal teams (digital, social media, various services) and the dealer network to ensure consistent and impactful communication.
  • Analysis and Optimization: Analyze content performance and propose recommendations to optimize engagement and conversion on creative aspects.
  • Dealer Support: Develop and provide communication and marketing materials tailored to the specific needs of dealers, in collaboration with the Dealer Marketing team.
  • Compliance: Ensure all content adheres to brand guidelines and quality standards.

Required Skills and Qualifications:

  • Minimum of 5 years of experience in creating and managing audiovisual and digital content.
  • Fluency in both French and English.
  • Strong understanding of trends and best practices in digital marketing and content.
  • Excellent writing and editing skills.
  • Ability to work in a team and manage multiple projects simultaneously in a dynamic and multicultural environment.
  • Knowledge of content creation and management tools (Adobe Suite, CMS, etc.).
  • Experience in supervising audiovisual production projects.
  • Ability to analyze and report on content performance.
  • Prior experience in project management is mandatory.
  • A coherent academic background is mandatory.

Personal Qualities:

  • Creativity and innovation.
  • Attention to detail and thoroughness.
  • Proactivity and initiative.
  • Excellent communication and collaboration skills.
  • Ability to work in a fast-paced and rapidly evolving environment.

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