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English Copywriter

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Annecy, Auvergne-Rhône-Alpes, France Sportyjob Temps plein
Job Title: Copywriter - English Speaker

We are seeking a highly skilled Copywriter to join our team at Sportyjob. As a Copywriter, you will be responsible for creating engaging and effective copy for our sports marketing campaigns.

Responsibilities:
  • Develop and optimize copy variations to enhance performance across different platforms and audiences.
  • Create copy guidelines for CRM, product descriptions, and e-commerce campaigns, ensuring consistent messaging.
  • Develop and implement a cohesive copy strategy aligned with our brand vision, values, and marketing goals.
  • Maintain and evolve a consistent, authentic, and inspiring brand voice across all touchpoints.
  • Design and shape our brand narrative to engage diverse sport markets and target audiences across all channels (B2B & D2C), in line with the brand strategy and values.
  • Collaborate with the Chief Brand Officer, Senior Creative Director, and Marketing teams to co-create storytelling for major brand and product campaigns.
  • Ensure product copy tone and style align with the brand vision and meet channel-specific needs.
  • Oversee and refine consumer-facing content to maintain alignment with brand guidelines and core values.
  • Stay updated on copywriting and branding trends to incorporate innovative strategies.
Qualifications:
  • Minimum 7 years in copywriting, preferably with marketing experience in an agency, and a passion for the sports industry.
  • Degree in Marketing, Communications, or related fields.
  • English (bilingual level)
Skills:
  • Strong team spirit and collaboration.
  • Strategic thinker with creative flair.
  • Excellent verbal and written communication skills.
  • Highly detail-oriented, able to manage multiple tasks.
  • Marketing expertise, with a deep understanding of brand voice and audience engagement.
Additional Information:
  • Full-time, permanent position.
  • Occasional travel required.
  • Based in Annecy, France.