Marketing Brand Manager
il y a 1 mois
Développez votre carrière au sein de FoodChéri
Nous recherchons un Chargé(e) de Marketing Brand pour rejoindre notre équipe Marketing.
Missions clés :
1/ Développement de stratégies marketing
- Élaboration de plans d'actions marketing pour les marques FoodChéri et Seazon
- Gestion du lancement de campagnes marketing : conception, planification et suivi
- Coordination avec les équipes concernées : food, commerciale, logistique, R&D
- Analyse des résultats et ajustement des stratégies
2/ Gestion de projets marketing
- Marketing de l'offre : suivi des projets avec la Head of Brands pour assurer la cohérence et la mise en avant des offres de service
- Programme de fidélité et cycle de vie des marques : production de contenus, suivi des stocks, paramétrage des systèmes d'information
- Campagnes de co-branding : veille, prise de contact, déploiement et suivi
3/ Développement d'outils marketing
- Création d'outils institutionnels : packaging, sacherie, flyers, vidéo, etc.
- Accompagnement de l'équipe marketing opérationnel et logistique pour le développement de supports pour les comptoirs ou les salons
4/ Autres missions
- Construction et suivi du budget
- Supervision des demandes des différents services
- Réponse aux messages du service client
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