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Spécialiste Marketing Brand

Il y a 2 mois

Paris, Île-de-France FoodChéri Temps plein

Présentation du poste

Au sein du service Marketing de FoodChéri, le/la Spécialiste Marketing Brand déploie les concepts marketing des marques de l'entreprise. Il anime les projets avec l'aide du Head of Brands et participe au développement d'outils marketing. Il aide aussi l'équipe marketing opérationnel et l'équipe logistique pour des évènements externes.

Missions principales

1/ Animations marketing

  • Élaboration des plans d'animations marketing FoodChéri et Seazon (animations commerciales, RSE, Food)
  • Gestion du lancement des animations marketing : workshops, brief rédaction et créa, gestion du planning
  • Suivi de la production des contenus digitaux (header, encart, NL,...) et impression (affiches, flyer,...)
  • Mise en ligne des contenus sur le site internet
  • Coordination avec les équipes concernées : food, commerciale, logistique, R&D.
  • Analyse des résultats

2/ Gestion de projets marketing

  • Marketing de l'offre : suivi des projets avec la Head of Brands sur la cohérence et la mise en avant des offres de service
  • Programme de fidélité et cycle de vie des marques : production de contenus, suivi des stocks, paramétrage BO, sourcing nouveaux partenaires
  • Campagnes de co-branding : veille, prise de contact, déploiement, reporting

3/ Développement d'outils marketing

  • Développement d'outils institutionnels : packaging, sacherie, flyers, vidéo, etc.
  • Accompagnement de l'équipe marketing opérationnel et logistique pour le développement de supports pour les comptoirs ou les salons (signalétique, affiches,...)

4/ Autres missions

  • Construction et suivi du budget
  • Supervision des demandes des différents services (RH/B2B/acquisition/...)
  • Réponse aux messages du service client