Product Manager
il y a 1 mois
About the Role
CSL Seqirus is seeking a highly motivated and experienced Product Manager to support the launch and commercialization of two flu vaccines in France. As a key member of the cross-functional team, you will be responsible for developing and executing effective cross-functional omnichannel brands strategies, ensuring flawless strategic execution, customer adoption, and field teams of an omnichannel implementation.
Key Responsibilities
- Support the Marketing Lead in the creation and development of effective cross-functional omnichannel brands strategies
- Ensure flawless strategic execution, customer adoption, and field teams of an omnichannel implementation
- Work closely with cross-functional team members (Vifor France, CSL Seqirus France, and International) as part of a high-performing team
- Deliver marketing campaigns and tools
- Develop a strong knowledge of the influenza vaccines market, customers, and competitors
- Ensure the implementation of strategy in a compliant way for Vifor France and CSL Seqirus
Operational Excellence
- Lead brand activities and tactics execution with the best mix of channels: assess digital channels and help to set up a digital ecosystem to deliver value and impact
- Work closely with medical and sales teams and liaise with external suppliers to deliver a timely approval of all materials by the Health Authorities
- Deliver all brand material and tools by paying attention to details to ensure: high level of standard, high level of customer orientation, alignment with regulatory requirements
- Ensure return on investment of the various actions/operations implemented
- Support briefing preparations for external agencies, market research, and others
- Participate in multiple internal presentations, including to the sales team on brands strategies and marketing campaigns
- Maintain professional relationships of trust with all the field team
Brand Strategy
- Develop a solid understanding of customers and competitors' products to improve competitive advantage
- Participate in developing brand strategies, primarily to pharmacists and retail pharmacy supply groups
- Localize relevant initiatives and tools from international teams and other countries
- Support collation of market data and competitive intelligence information, provide market analysis around competitors and brands, monitor market dynamics, and communicate changes in market
Compliance
- Ensure full compliance with all internal and external policies
Requirements
- University degree or higher degree
- Dual training in science and marketing, ideally pharmacist/doctor + business school
- At least 1-2 years professional experience in the pharmaceutical industry
- Marketing experience in retail pharmacy business and retail pharmacies procurement group
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