Marketing and Brand Development Lead
il y a 3 semaines
About the Role
The Marketing Manager will play a key role in developing and executing comprehensive marketing strategies to drive brand awareness and customer acquisition for Scriveiner. This position requires a strategic thinker with a strong understanding of various marketing channels, excellent communication skills, and a passion for delivering measurable results.
Key Responsibilities
Strategy Development:
- Collaborate with the executive team to develop and implement effective marketing strategies aligned with overall Scriveiner objectives.
- Conduct market research, competitor analysis, and customer insights to identify growth opportunities.
Social Media Management:
- Develop and implement a comprehensive social media strategy aligned with business goals
- Create, curate, and publish engaging content across multiple platforms
- Monitor social media analytics to measure performance and identify trends
- Engage with followers, and respond to comments and messages promptly
- Stay up-to-date with social media trends and algorithm changes
Email Marketing:
- Develop and execute targeted email marketing campaigns to nurture leads and drive conversions
- Create compelling email content, including subject lines, preheaders, and body copy
- Manage email lists, segmentation, and automation workflows
- Analyze email campaign performance metrics and optimize accordingly
- Ensure email compliance with CAN-SPAM and other relevant regulations
Content Creation and Management:
- Work closely with the content team to develop compelling and relevant content for various marketing initiatives
Brand Management:
- Ensure brand consistency and integrity across all marketing channels and materials
- Develop and maintain brand guidelines, messaging frameworks, and visual assets
Analytics and Reporting:
- Monitor key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing campaigns
- Generate regular reports and dashboards to track progress, identify trends, and provide actionable insights
Public Relations:
- Collaborate with influencers, thought leaders, and industry experts to amplify the organization's message and reach new audiences
- Formulate and create a PR Kit to integrate article placement for brand identity
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