Marketing and Brand Development Lead

il y a 1 jour


Saint Pierre and Miquelon, France Snaphunt Temps plein

About the Role

The Marketing Manager will play a key role in developing and executing comprehensive marketing strategies to drive brand awareness and customer acquisition for Scriveiner. This position requires a strategic thinker with a strong understanding of various marketing channels, excellent communication skills, and a passion for delivering measurable results.

Key Responsibilities

Strategy Development:

  • Collaborate with the executive team to develop and implement effective marketing strategies aligned with overall Scriveiner objectives.
  • Conduct market research, competitor analysis, and customer insights to identify growth opportunities.

Social Media Management:

  • Develop and implement a comprehensive social media strategy aligned with business goals
  • Create, curate, and publish engaging content across multiple platforms
  • Monitor social media analytics to measure performance and identify trends
  • Engage with followers, and respond to comments and messages promptly
  • Stay up-to-date with social media trends and algorithm changes

Email Marketing:

  • Develop and execute targeted email marketing campaigns to nurture leads and drive conversions
  • Create compelling email content, including subject lines, preheaders, and body copy
  • Manage email lists, segmentation, and automation workflows
  • Analyze email campaign performance metrics and optimize accordingly
  • Ensure email compliance with CAN-SPAM and other relevant regulations

Content Creation and Management:

  • Work closely with the content team to develop compelling and relevant content for various marketing initiatives

Brand Management:

  • Ensure brand consistency and integrity across all marketing channels and materials
  • Develop and maintain brand guidelines, messaging frameworks, and visual assets

Analytics and Reporting:

  • Monitor key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing campaigns
  • Generate regular reports and dashboards to track progress, identify trends, and provide actionable insights

Public Relations:

  • Collaborate with influencers, thought leaders, and industry experts to amplify the organization's message and reach new audiences
  • Formulate and create a PR Kit to integrate article placement for brand identity

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