Digital Marketing Manager
il y a 2 semaines
About Axway
Axway is a leading enterprise integration company that has been revolutionizing the way businesses operate for over 20 years. With a global presence in 100 countries and a customer base of over 11,000 organizations, Axway is committed to helping businesses digitally transform and unlock new growth opportunities.
Our Mission
We believe that by working together, we can achieve anything. Our team is passionate about delivering innovative solutions that enable businesses to thrive in a rapidly changing world. As a Digital Marketing Manager - EMEA, you will play a critical role in helping us achieve our mission and drive business growth.
Key Responsibilities
- Develop and execute effective digital marketing strategies for the European market, leveraging tools such as Demandbase, TechTarget, Marketo, ZoomInfo, and Sprout.
- Plan, implement, and optimize digital marketing campaigns independently, utilizing data analytics and market research to inform decision-making.
- Manage the digital marketing budget, allocating resources effectively and building reporting to measure campaign performance.
- Conduct thorough market research using tools like ZoomInfo to identify trends, customer behavior, and competitive landscape.
- Collaborate with cross-functional teams, including marketing, web/blog, sales, product, and content, to ensure alignment and cohesive messaging.
- Stay informed about and ensure compliance with relevant digital marketing regulations across European markets.
Requirements
- Master's degree in marketing, business, or a related field with 8 to 10 years' experience in a digital marketing role.
- Proven experience as a digital marketing manager with expertise in tools such as Demandbase, Marketo, ZoomInfo, Sprout, Salesforce, TechTarget, Webinar platforms, and content syndication platforms.
- In-depth knowledge of digital marketing channels, tools, and best practices, with a good knowledge of agency relationships.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent communication and interpersonal skills.
- Demonstrated success in developing and implementing successful digital marketing strategies independently.
- Familiarity with the regulatory landscape of digital marketing in European countries.
- Fluent in French and English; additional European languages are a plus.
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