Marketing Project Manager
il y a 1 mois
Contrat : CDI – 35 h
Intéressement
Tickets Restaurant
Mutuelle d'entreprise
Sydev, éditeur de logiciels de gestion dédiés au secteur du bâtiment, connaît une forte croissance avec le lancement de ses nouvelles générations de solutions.
Nous recherchons un(e) Chargé(e) de Marketing-Communication pour participer à la mise en action de la stratégie MARCOM et uniformiser la communication externe et interne.
Responsabilités- Définir et déployer le plan marketing-communication conjointement avec le responsable Marketing, en accord avec l'ambition et les directives fixées et mettre en œuvre les actions correspondantes.
- Contribuer à l'animation des sites internet sydev.
- Optimiser le SEO et les liens (nofollow, dofollow, Backlinks du site web) et compléter par des campagnes SEA.
- Participer à l'animation des réseaux sociaux (LinkedIn principalement).
- Proposer, développer et déployer des supports de communication on-line et off-line (vidéos, case-studies, brochures, bannières,...).
- Créer des contenus à forte valeur ajoutée éditoriale (articles de blog, infographies, animations...).
- Concevoir et mettre en œuvre les emailing clients (annonce des nouvelles versions, fiches produits, vidéos...).
- Aider à la création des contenus de formation sur l'ensemble de nos produits.
- De formation supérieure Master 2, avec au minimum 2 ans d'expérience en communication.
- Vous êtes spécialisé(e) dans le digital (SEA, SEO, gestion site web, animation réseaux sociaux) et avez des compétences en gestion de projets.
- Vous maîtrisez des outils de PAO (Photoshop, Indesign, Illustrator, Premier), du Pack Office ainsi que l'utilisation de logiciel CRM / ERP / Automation / CMS.
- Vous êtes polyvalent, autonome, volontaire, rigoureux et avez une bonne compréhension des enjeux business.
- La connaissance du secteur du logiciel ERP / CRM / GMAO serait un plus.
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