Strategic Design Leader
il y a 4 semaines
We are seeking a highly skilled and experienced Strategic Design Leader to join our team at Ogilvy Group. As a Group Head Art Director, you will be responsible for leading our passionate and multi-talented studio, guiding more junior members to deliver exceptional, integrated concepts that exceed client briefs and expectations.
The successful candidate will be a craft-led, strategically driven, and platform-neutral conceptual thinker with a desire to transform brands by creating beautiful, intuitive, and human-centered products and experiences.
Key responsibilities include designing and optimizing campaign creative for media channels, managing and mentoring the creative team, working with other disciplines to ensure cohesive team integration, and driving real-time optimization of the digital work in partnership with strategy and media.
- Designing and optimizing campaign creative for media channels that are mindful of retargeting objectives across verticals, such as SEM, display advertising, social media, affiliate marketing, content discovery platforms, and CRM etc.
- Scope, plan & manage the creative process on projects
- Manage & mentor the creative team
- Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure cohesive team integration, and alignment with broader business objectives
- Be a champion for digital innovation on every project you touch
- Play an active role in campaign planning
- Drive real-time optimization of the digital work in partnership with strategy and media
- Participate in pitches for new business
- Manage multiple projects simultaneously
- Generate ideas and sell them into clients and other members of the team
- Mock up creative ideas
- Design across multiple channels
- Consistently produce creative elements against a deliverables list
- Lead the craft & design of an idea
- Compile presentations for clients & new ways to present
- Attend client briefings & workshops
Requirements
- Good understanding of Influencer, Mobile, Podcast, Out-of-Home, Guerrilla, Activations, and Direct Marketing
- Great time management
- Ability to work under pressure & meet tight deadlines
- Strong communication skills with ability to provide rationales for creative choices made
- In-depth working knowledge of existing and emerging technologies & platforms
- A strong understanding of best practice interaction and visual design principles
- A strong understanding of processes
- Able to work with team members & delegate effectively
- Understand the client's business requirements; and how our services should be applied to solve business problems
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