Product Manager
il y a 4 semaines
This is a job opportunity to support the launch and commercialization of two flu vaccines in France. CSL Seqirus and Vifor France are both CSL companies, with Vifor France responsible for the upcoming launches of future CSL Seqirus vaccines in France. Your tasks and responsibilities will include:
Key Responsibilities
- Supporting the Marketing Lead in the creation and development of effective cross-functional omnichannel brands strategies
- Ensuring flawless strategic execution, customer adoption, and field teams of an omnichannel implementation
- Working closely with cross-functional team members (Vifor France, CSL Seqirus France, and International) as part of a high-performing team
- Delivering marketing campaigns and tools
- Developing a strong knowledge of the influenza vaccines market, customers, and competitors
- Ensuring the implementation of strategy in a compliant way for Vifor France and CSL Seqirus
Operational Excellence
- Lead brand activities and tactics execution with the best mix of channels: assess digital channels and help set up a digital ecosystem to deliver value and impact
- Work closely with medical and sales teams and liaise with external suppliers to deliver timely approval of all materials by the Health Authorities
- Deliver all brand material and tools, paying attention to details to ensure high standard, customer orientation, and alignment with regulatory requirements
- Ensure return on investment of the various actions/operations implemented
- Support briefing preparations for external agencies, market research, and others
- Participate in multiple internal presentations, including to the sales team on brands strategies and marketing campaigns
- Maintain professional relationships of trust with all the field team
Brand Strategy
- Develop a solid understanding of customers and competitors' products to improve competitive advantage
- Participate in developing brand strategies, primarily for pharmacists and retail pharmacy supply groups
- Localize relevant initiatives and tools from international teams and other countries
- Support collation of market data and competitive intelligence information, provide market analysis around competitors and brands, monitor market dynamics, and communicate changes in market
Compliance
- Ensure full compliance with all internal and external policies
Requirements
- University degree or higher degree
- Dual training in science and marketing, ideally pharmacist/doctor + business school
- At least 1-2 years of professional experience in the pharmaceutical industry
- Marketing experience in retail pharmacy business and retail pharmacies procurement group
About CSL Vifor
CSL Vifor aims to become the global leader in iron deficiency and nephrology. The company is a partner of choice for pharmaceuticals and innovative patient-focused solutions across iron, dialysis, nephrology, and rare conditions. CSL Vifor strives to help patients around the world with severe, chronic, and rare diseases lead better, healthier lives. It specializes in strategic global partnering, in-licensing, and developing, manufacturing, and marketing pharmaceutical products for precision patient care.
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