Marketing Specialist

il y a 2 semaines


Paris, Île-de-France Hs Mittweida Temps plein

Cristóbal Balenciaga, a renowned couturier, established the brand in Paris in 1937. He designed its collections there until 1968, earning a reputation for uncompromising standards. The brand's identity is rooted in its conceptual prêt-à-porter collections, with leather goods, footwear, and accessories experiencing worldwide success.

Within the Global Client Engagement department, you will help develop the global Client Engagement strategy by designing, deploying, and improving Direct Marketing channels, Lifecycle programs, and Clienteling tools. This will involve recruiting new clients and upgrading existing ones.

Key Responsibilities:

  • Support the Direct Marketing team to ensure alignment with Balenciaga's DNA
  • Monitor Direct Marketing, Lifecycle, and Clienteling activities to ensure client satisfaction and engagement
  • Interact with Merchandising, Digital, Image, Ecommerce, and Product departments to support the definition, update, and sending of Direct Marketing channels
  • Coordinate the delivery of Direct Marketing multichannel campaigns with external agencies and local teams
  • Monitor the impact of direct marketing campaigns on client engagement and sales
  • Develop retail marketing tools to support sales associates

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