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International Marketing Support and Digital Marketing Professional
Il y a 2 mois
The International Marketing Support and Digital Marketing Specialist position is a critical component of Inogen's global marketing strategy. This role will work closely with the Marketing Director to execute the marketing plan and support the sales and growth of the company internationally.
Key Responsibilities- Digital Marketing Strategy
- Develop and execute a comprehensive digital marketing strategy for Inogen's product portfolio, including PhysioAssist and Inogen.
- Design and implement digital media campaigns aligned with business objectives.
- Manage the creation of digital content, including website, blogs, videos, and other multimedia assets.
- Community Management
- Maintain and manage Inogen's presence on social media channels.
- Website Management
- Manage website presence, updates, and maintenance.
- Customer Database Management
- Manage and leverage the customer database to drive marketing and sales activities.
- Sales Aid Tool Management
- Manage the sales aid tool set, including creation and updates, in collaboration with internal stakeholders.
- Event Management
- Manage the organization of local, national, and international events, including training and exhibitions.
- Clinical Support
- Support clinical activities and clinical communication.
- Program Development
- Help create programs and initiatives to drive awareness, adoption, and sales.
- Transversal Collaboration
- Ability to work transversally and engage with different groups within the company, including sales, clinical, technical, product development, manufacturing, operations, etc.
- Company Policies and Procedures
- Comply with all company policies and procedures.
- Experience and Education
- Bachelor's degree in Marketing, Communication, or Digital Communication required.
- Photoshop, Illustrator, and Premiere Pro skills required.
- Graphist and video editing capabilities preferred.
- 2-5 years of experience in marketing communication and/or marketing support function, including experience in digital/social media.
- Advanced knowledge/proficiency in Microsoft Office required.
- Ability to read and speak English fluently.
- Skills and Abilities
- Experience in marketing and communication, preferably in the healthcare/medical device field.
- Good knowledge and understanding of Search Engine Optimization (SEO) and Search Engine Advertising (SEA).
- Able to work effectively and autonomously.
- Able to adapt rapidly to changing environments.
- Able to work with an international team and environment.
- Entrepreneurial, independent, responsible, hands-on, and goal-oriented.
- Excellent communication skills (oral and written).
- Must be able to motivate and engage internally.
- Must have a strong work ethic.
- Solutions-oriented problem solver.
- Excellent planning, communication, and organizational skills.
- Willingness to travel internationally (up to 30%).
