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B2B Marketing and Communications Specialist
Il y a 2 mois
At La Melee, we are bringing together a community around a powerful platform, designed to serve users globally. Our mission is straightforward: to enhance safety and well-being. We are seeking a new member to help us realize this vision.
We value our team
At La Melee, we prioritize the welfare of our colleagues. We are mindful of this daily, fostering a family-like atmosphere. We share a commitment to personal growth and encourage constructive feedback among peers.
We are driven
For several years, we have been ensuring the safety of countless engagements every month. Our impact has been significant, and we aim to extend our services across more regions.
Meaningful work
Every team member is kept informed about the company's strategic goals and we engage in discussions regularly. We expect each individual to grasp the importance of their role, fostering motivation and independence. The path to achieving objectives is determined by the responsible team.
The B2B Communications Manager is responsible for overseeing and executing all communications aimed at showcasing the company's offerings to a professional audience. You will be a vital part of the marketing team, collaborating with various departments within the organization.
Your goal is to elevate La Melee's diverse expertise, both domestically and internationally.
You will play a key role in shaping La Melee's communications strategy, working autonomously within the company's framework.
Desired ProfileRequired Skills:
- Project management expertise
- Proficiency in data analysis and reporting
- Audience-focused approach
- Content development skills
- Event coordination experience
- Fluency in English and French
Preferred Attributes:
- Accountability
You take ownership of tasks, seeing them through to completion and learning from the process. - Dependability You are someone who can be relied upon.
- Organizational Skills You can manage multiple projects simultaneously while staying focused.
- Innovative Thinking You consistently generate ideas, whether traditional or novel, and utilize your creativity effectively.
- Communication Skills You excel in both verbal and written communication.
Responsibilities
- Manage comprehensive B2B communications.
- Assist the sales team in creating marketing materials and communication tools.
- Ensure the delivery of high-quality outputs.
- Stay updated on best practices in the industry.
- Communicate results effectively to your supervisor and the team.
In Detail
Oversee B2B communications
- Develop and implement an annual communications strategy to strengthen La Melee's presence in the tech and institutional sectors (including trade shows, awards, certifications, and speaking opportunities).
- Create professional articles and communication materials to enhance La Melee's brand visibility in target markets.
- Implement an inbound marketing strategy to position La Melee as a leader in the B2B sector, increasing visibility and generating leads.
Support Sales Activities
- Manage and/or create and update B2B sales collateral.
- Ensure the development and updating of materials that highlight La Melee's statistics and expertise.
- Implement a strategy for nurturing leads and prospects.
Enhance Customer Relationships
- Develop tailored communication materials for clients.
- Create engagement kits for the Key Account Management role.
