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Lead Brand Strategist

Il y a 2 mois


BoulogneBillancourt, Île-de-France General Mills Temps plein

Exciting developments are underway in the Europe and Australia (EUAU) region. Every day, our dedicated team of over 2,500 individuals brings their enthusiasm to our offices, manufacturing facilities, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. With a legacy of over 150 years in connecting people with the food they cherish, we are committed to becoming the undisputed leader in food for EUAU. In a rapidly evolving world, we seek individuals who share our passion for food and are eager to shape the future.

Are you interested in working for beloved and recognized brands such as Häagen-Dazs, Old El Paso, Nature Valley, or Géant Vert? We provide the ideal environment to help you excel.

In a unique corporate culture that values learning, collaboration, and belonging, becoming part of General Mills means joining a group dedicated to:

  • Prioritizing local sourcing in our pursuit of quality excellence
  • Minimizing our environmental impact
  • Supporting our local communities, including offering volunteer opportunities for our employees

These are three pillars that are close to our hearts.

We are looking for individuals who share our passion and ambition and wish to build the future together with the goal of becoming the undisputed leader in the global food industry.

Skills in foosball are required, a sense of humor is essential, and an appreciation for complimentary ice cream is a plus.

We are in search of a Senior Brand Manager F/H/X to become part of our trilingual marketing teams, hence the language switch that follows.

The Senior Brand Manager is responsible for the comprehensive execution of the brand strategy in the market, encompassing all aspects of the brand's 4P's in collaboration with cross-functional and regional brand development teams.

Develops a solid NPD launch plan, including commercial strategy (pricing, promotions, distribution, etc.), financial modeling, and local brand adaptations.

Collaborates with regional brand teams to formulate both short-term and long-term plans for the brand, taking into account local requirements, including brand equity, core growth, innovation, and communications.

- Constructs and executes a 360-degree activation plan for the brand, which includes promotions, in-store visibility, and media strategies.

Partners with our global media agency to create a comprehensive annual plan aimed at achieving our reach and engagement objectives.

Takes charge of building annual brand plans and developing internal and external engagement strategies, including internal presentations with the commercial team, sales field force, customer trade stories, and meetings.

Leads the monthly sales and operational process by thoroughly understanding the demand plan drivers, from external insights to local specifics.

Develops the e-commerce strategy in collaboration with the regional central capabilities team.

Acts as the driving force behind brand insights, analyzing external brand, category, and competitive performances using Nielsen databases, transforming data into actionable insights.

Oversees the brand financial model, serving as the owner of the P&L.

Monitors, recommends, and implements any necessary corrective actions to the brand plan to meet annual targets.

Manages one brand intern.

PROFILE

Bachelor's degree (BAC+5), graduate of a business school.

A minimum of 3-5 years of marketing experience, primarily in the GMS (marketing, category, activation).

KEY QUALITIES FOR SUCCESS

Strong leadership and influencing abilities within a matrix organization.

Results-oriented and solution-focused, with a proactive approach.

Understanding of consumer issues and the retail sector.

Analytical skills and proficiency in panel data (Nielsen).

Strong rigor in project management, organization, and planning.

Excellent interpersonal skills.

Fluent in English.