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Senior Marketing Manager

il y a 1 mois

Paris, Île-de-France DAZN Temps plein
Senior Marketing Manager - Consumer Engagement

DAZN is a leading global sports streaming platform, providing fans with access to a wide range of live sports and original content. As the Senior Marketing Manager, you will be responsible for driving consumer engagement and growth for DAZN in France.

We are seeking an experienced marketing professional to lead and execute the local marketing strategy for DAZN France. This role is critical to achieving both commercial and marketing objectives, including driving brand awareness, engagement, and subscription growth.

This role will be based in Paris, France. Benefits include access to DAZN, pension contributions, and a healthcare scheme.

Key Responsibilities:
  • Consumer Engagement: Develop and execute a comprehensive consumer engagement strategy for DAZN in France, ensuring high-quality content and effective marketing campaigns.
  • Creative Campaigns: Lead the development and execution of creative campaigns for both acquisition and CRM, ensuring high quality and effectiveness.
  • Social Media & PR: Activate brand and campaigns across owned social channels, influencers, and PR activities.
  • Event Activation: Oversee brand activations at key events, including the Infinity League, NFL, and B2B summits.
  • Content Marketing: Plan and optimize content marketing strategies to drive engagement across all platforms.
  • Partnerships: Collaborate with partner marketing teams to ensure alignment and optimize marketing programs.
Requirements:
  • 8-10 years experience in Sports Marketing, Entertainment with deep understanding of Subscription models.
  • Proven track record in consumer marketing, particularly within a subscription-based business.
  • Expertise in creative campaign development, social media strategy, and partner marketing.
  • Excellent leadership and communication skills, with the ability to manage cross-functional teams.
  • Data-driven mindset with the ability to translate metrics into actionable strategies.
  • Experience in the sports or entertainment industry.
  • Deep knowledge of the Football landscape.
  • Fluent English and French.