Product Marketing Strategist

il y a 2 semaines


Paris, Île-de-France Axel Springer Group Temps plein
Product Marketing Strategist Role

We're seeking a Product Marketing Strategist to join our team at Axel Springer Group. As a key member of our team, you'll be responsible for developing and delivering products that unlock everyone's perfect place.

Key responsibilities include:

  • Positioning and strategy: Identify users' needs and create data-driven insights for product teams.
  • Messaging and storytelling: Develop content that articulates the benefits of our products for all key marketing channels.
  • Go-to-market strategy: Build plans that support product adoption and retention.
  • Implementation of GTM strategy: Work closely with product and brand teams to brief them with user insights and messaging.
  • Roadmap planning and support: Collaborate with the Product team to support product roadmap and identify improvement opportunities.
  • Tracking and reporting: Assess the effectiveness of marketing programs towards OKRs and optimize activity accordingly.

Requirements:

  • 3 years of experience in a similar role in B2B2C product, SaaS, or digital solutions.
  • Strong track record in consumer marketing.
  • Excellent communication skills in English.
  • Ability to analyze and distill data into actionable insights.
  • Stellar speaking, storytelling, and writing skills.

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