Product Marketing Strategist
il y a 2 semaines
We're seeking a Product Marketing Strategist to join our team at Axel Springer Group. As a key member of our team, you'll be responsible for developing and delivering products that unlock everyone's perfect place.
Key responsibilities include:
- Positioning and strategy: Identify users' needs and create data-driven insights for product teams.
- Messaging and storytelling: Develop content that articulates the benefits of our products for all key marketing channels.
- Go-to-market strategy: Build plans that support product adoption and retention.
- Implementation of GTM strategy: Work closely with product and brand teams to brief them with user insights and messaging.
- Roadmap planning and support: Collaborate with the Product team to support product roadmap and identify improvement opportunities.
- Tracking and reporting: Assess the effectiveness of marketing programs towards OKRs and optimize activity accordingly.
Requirements:
- 3 years of experience in a similar role in B2B2C product, SaaS, or digital solutions.
- Strong track record in consumer marketing.
- Excellent communication skills in English.
- Ability to analyze and distill data into actionable insights.
- Stellar speaking, storytelling, and writing skills.
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