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Senior Marketing Strategist for ABM
Il y a 2 mois
Blue Yonder is seeking a highly skilled Senior Marketing Strategist to join our Account-Based Marketing (ABM) team. As a key member of our team, you will be responsible for building and implementing ABM marketing campaigns across the manufacturing industry for our key accounts.
Key Responsibilities:
- Collaborate with ABM Marketing Managers to develop and execute ABM programs that drive market visibility, generate demand, and achieve business and revenue goals.
- Assist in driving industry innovation for ABM at-scale, designing a more deeply connected sales and marketing motion.
- Execute Blue Yonder's ABM strategy by helping Marketing Managers build and manage the applicable channels for account-based marketing.
- Work with the integrated demand generation team, industry strategy team, sales, business development, and product marketing to understand the trends shaping the manufacturing industry and messaging surrounding them.
- Develop sales enablement to help sales and business development teams act as marketers for ABM accounts.
Requirements:
- 4+ years in a field marketing or account-based marketing discipline.
- Understanding of B2B marketing, the customer buying journey, account-based marketing fundamentals, demand generation, marketing automation, lead conversion, and nurturing programs.
- Strong communication, interpersonal skills, and executive presence.
- Experience with marketing tools such as Salesforce, Marketo, 6Sense, Triblio, DemandBase, etc.
Language Skills:
- Strong English language skills required.
- French, Italian, German.
Equal Employment Opportunity:
Blue Yonder is an equal opportunity employer and welcomes applications from diverse candidates. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
