Product Marketing Specialist
il y a 4 semaines
Product Marketing Role at Lengow
We are seeking a dynamic and motivated Product Marketing Intern to join our growing team. As a Product Marketing Intern, you will be working with Yiguo Zhang, Product Marketing Manager, on projects that stand at the intersection of various teams across the company: Product Management, Marketing, Sales, and Customer Services.
Key Responsibilities:
- Market Intelligence & Customer Research: Monitor news in the e-commerce space, regarding our target industries, latest commercial and technological trends, and share the knowledge with internal teams.
- Conduct research to better understand our customer needs and use cases of our products in their work.
- Research competitor products and monitor competitor moves.
- Product go-to-market communications: Work closely with R&D teams to monitor any upcoming changes in our products, and devise the right go-to-market strategies for each product update.
- Create content to inform our customers and prospects about product updates, such as copywriting, making graphics or mini demo videos to demonstrate features when needed, etc.
- Launch communication campaigns timely on relevant channels, including emailing, in-app notifications, webpage updates, and periodical newsletters.
- Development of product marketing collaterals: Collaborate with marketing and partnership teams to develop appropriate product-related content to drive brand awareness and demand generation.
- Support in crafting customer-facing content to drive product adoption and usage, such as product tours, use cases, data activation guides, training videos.
- Support in creating sales enablement collaterals, such as product sheets, battlecards, demos, and ensure sales reps are equipped with the necessary knowledge and resources to effectively sell our products.
Requirements:
- Bachelor's or Master's education in business, marketing, technology, data or related fields.
- Excellent speaking and writing skills in English and in French required. Additional proficiency in German, Italian and Spanish is also appreciated.
- You've gained at least 1 year of relevant experiences (previous internship or work), and you are looking for an end-of-study internship with intention to evolve into full-time employment.
- Previous experience in the technology/software industry, ideally B2B SaaS, is required.
- Previous experience in the e-commerce industry is highly valued.
- You are familiar with technology, software, and data related topics, with the ability to quickly comprehend technical subjects, interpret them with a customer value-oriented point of view, and produce engaging content accordingly.
- Excellent interpersonal and collaboration skills are required to work with cross-functional teams.
- Being highly organized, detail-conscious, and have ownership mindset in order to driven projects autonomously.
Benefits:
- Ticket restaurant 8 euros by day.
- Malakoff Humanis Private insurance & Prevoyance.
- Hybrid remote policy.
- Flexible hours.
- Bike mileage allowances or 50% of transportation tickets.
- Remote allowances.
- Professional events (Devoxx, Meetup ...) and regular internal events.
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