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Marketing Lead

il y a 1 mois

Paris, Île-de-France Base (formerly BaseLinker) Temps plein
About the Role

We are seeking a highly skilled and experienced Marketing Lead to join our team in France. As a key member of our founding team, you will play a pivotal role in helping us scale our business in the French market.

Key Responsibilities
  • Develop and execute multi-channel marketing campaigns to drive qualified leads for our sales team.
  • Build and manage lead gen and nurturing email campaigns using marketing automation tools to drive engagement and conversions.
  • Optimize website content and paid search campaigns to increase organic visibility and performance across search engines.
  • Track, analyze, and report on key marketing metrics to continuously optimize marketing strategies and drive ROI.
  • Collaborate with industry influencers, partners, and external stakeholders to enhance brand visibility through co-marketing opportunities, webinars, and joint content.
Requirements
  • 5+ years in B2B marketing - ideally experience in SaaS and/or eCommerce.
  • Data-Driven: Strong analytical skills and a data-driven approach to optimizing marketing efforts.
  • Adaptability: Ability to thrive in a fast-paced environment, managing multiple campaigns and deadlines simultaneously.
  • Creative Problem-Solving: Resourceful, creative thinker who can develop innovative marketing strategies to stand out in a competitive market.
  • Energy: Strong collaboration skills and the ability to work cross-functionally with sales, product, and customer success teams to build a happy, high performing team.
What We Offer
  • Attractive paycheck/salary and associated benefits.
  • Real influence over our own product - we decide how we want to develop.
  • Significant autonomy and freedom in the French market, and very high growth potential.
  • Space in a great co-working, but 100% remote available for those who prefer.
  • Collaboration and experiences with our international teams growing around the world.
  • Be part of our founding team in France.