Expert SEO and Content Strategist for Google Discover

il y a 4 semaines


Lille, Hauts-de-France Sparteo Temps plein
Expert SEO and Content Strategist for Google Discover

At Sparteo, we're revolutionizing advertising technology with our AI-powered solutions. As our Expert SEO and Content Strategist for Google Discover, you'll be responsible for optimizing clients' visibility online, particularly through Google Discover. Your mission is to develop advanced SEO strategies, analyze content performance, and identify key opportunities to expand client audiences, ensuring sustained growth and visibility across search and Discover.

Responsibilities
  • SEO Audits and Optimization
    • Conduct in-depth SEO audits for clients' websites, identifying areas for improvement (on-page, off-page, technical).
    • Implement technical SEO strategies to enhance site structure, speed, and crawlability for better Discover rankings.
    • Provide actionable insights and optimization recommendations for Google Discover.
  • Content Strategy Development for Google Discover
    • Design and execute content strategies tailored to enhance visibility on Google Discover.
    • Collaborate with editorial teams to recommend engaging, optimized content that aligns with Discover algorithms and user engagement.
    • Ensure content formats, metadata, and multimedia elements (images, videos) meet SEO and Discover standards.
  • Performance Monitoring and Reporting
    • Track and analyze performance metrics (traffic, engagement, conversions) using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console.
    • Provide ongoing reports to clients, highlighting trends, insights, and opportunities for improvement.
    • Adapt strategies in real time based on changes in Google Discover algorithms and client performance.

Requirements

  • 5+ years of experience in SEO with a proven track record in optimizing content for Google Discover.
  • Expertise in SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs).
  • Deep understanding of Google Discover algorithms and factors that influence content visibility on the platform.
  • Ability to interpret complex data and deliver clear, actionable insights to both technical and non-technical audiences.
  • Strong communication skills, with the ability to train, influence, and advise clients and internal teams.


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