PR Manager for Polène

il y a 2 semaines

Paris, Île-de-France Polène Temps plein

Job Title: PR Manager for Polène

Job Summary:

We are seeking a highly skilled PR Manager to join our team at Polène, a luxury fashion brand known for its high-quality leather goods and unique designs. The successful candidate will be responsible for developing and implementing comprehensive PR strategies to enhance the brand's image, visibility, and market presence in key markets.

Key Responsibilities:

  • Develop and implement tailored PR strategies to strengthen brand awareness and perception.
  • Align PR initiatives with HQ objectives to maximize impact and visibility.
  • Leverage strong business knowledge of influencer marketing to identify and collaborate with influencers, KOLs, stylists, and celebrities.
  • Build and maintain relationships with key media outlets, journalists, and industry influencers across the region.
  • Secure positive media coverage through strategic pitching and media outreach efforts.
  • Plan and execute PR events, including store receptions and other events to engage with key stakeholders and enhance brand presence.
  • Monitor, analyze, and report on PR performance metrics.
  • Provide insights and recommendations to improve PR strategies and outcomes.
  • Lead, mentor, and manage the PR team to ensure high performance and professional growth.
  • Manage the PR budget for the region, ensuring cost-effective use of resources.

Requirements:

  • Bachelor's degree in Communications, Public Relations, Marketing, or a related field. Master's degree preferred.
  • Minimum of 5 years of experience in a similar position in public relations within the fashion industry.
  • Proven experience in fashion PR roles.
  • Strong network of media contacts and influencers in the region.
  • Good knowledge of the different social media platforms with strong expertise in organic and paid influencer strategy on social media.
  • Experience in celebrity agency management and ambassador contract negotiation is required.
  • Excellent written and verbal communication skills in English.
  • Strategic thinker with the ability to translate business objectives into effective PR campaigns.
  • Demonstrated ability to manage multiple projects and stakeholders in a fast-paced environment.
  • Creative thinking and problem-solving skills.
  • Proficiency in PR analytics tools and software.

What We Offer:

  • A corporate culture that celebrates craftsmanship, expertise, and passion.
  • Offices located in the heart of the 9th arrondissement of Paris.
  • Integration into new premises starting from October 2024, located rue du Louvre in the 2nd arrondissement.
  • A ClassPass subscription for sports and well-being.
  • Privileged access to Polène's exclusive sales.
  • Preferential rates for you and your loved ones throughout the year.
  • A 60% coverage by Polène of ALAN health insurance.
  • Access to networks of nurseries.
  • A SWILE restaurant voucher card with a face value of 10 euros.
  • The opportunity to work remotely one day a month.
  • Reimbursement of your transportation pass up to 50% or a Sustainable Mobility package of 40 euros per month.
  • Acquisition of 8 RTT and 25 days of annual leave.

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