Direct Marketing Campaign Manager
il y a 3 semaines
Join Balenciaga's Global Client Engagement team as a Marketing Specialist and play a key role in developing and implementing Direct Marketing strategies to recruit new clients and upgrade existing ones.
The ideal candidate will have experience in campaign management, digital marketing, or Salesforce Marketing Cloud. Knowledge of InDesign is a plus. Proficiency in Excel and PowerPoint is required, as well as fluency in English.
Key Responsibilities:
- Develop and implement Direct Marketing strategies to recruit new clients and upgrade existing ones
- Support the Direct Marketing team to ensure alignment with Balenciaga's DNA
- Monitor Direct Marketing, Lifecycle, and Clienteling activities to ensure client satisfaction and engagement
- Interact with Merchandising, Digital, Image, Ecommerce, and Product departments to support the definition, update, and sending of Direct Marketing channels
- Coordinate the delivery of Direct Marketing multichannel campaigns with external agencies and local teams
- Monitor the impact of direct marketing campaigns on client engagement and sales
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