E-commerce Manager

il y a 5 jours

IssylesMoulineaux, Île-de-France Accor Temps plein
Job Description

As an E-commerce Manager at Accor, you will be responsible for overseeing all online activities related to traffic acquisition, sales, and conversion. Your primary goal will be to develop and implement an e-commerce strategy that improves website performance and drives business growth.

Key Responsibilities:
  • Manage online traffic acquisition, sales, and conversion
  • Develop and implement e-commerce strategy to improve website performance
  • Collaborate with developers to enhance website speed and user experience
  • Work with the marketing team to improve quality and traffic acquisition
  • Research market trends and technologies to stay ahead of the competition
  • Analyze data to deliver data-driven strategies and achieve key performance indicators (KPIs)
  • Oversee digital marketing channels, including display, affiliates, email marketing, and social media
  • Develop content calendar and oversee website uploads and landing pages development
  • Report on performance and provide insights for business growth
Qualifications:
  • Minimum 2-5 years of experience in a similar role
  • Bachelor's degree in Digital Marketing or related field
  • Knowledge of implementing digital marketing concepts, including social media, display, and affiliate channels
  • Confidence in developing and overseeing retail and e-commerce-focused digital marketing strategies
  • Excellent understanding of web design, customer flow, and web analysis
  • Confidence in traffic analysis, reporting tools, and optimization

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