Marketing and Communications Manager
il y a 5 jours
Job Summary
The primary objective of this role is to achieve business targets in terms of sales and brand positioning through digital marketing channels for both SRO and STC businesses.
Main Responsibilities
- To implement and manage all campaigns for the acquisition of new students through various recruitment channels, including online media, SEO, SEM, displays, affiliate programs, and social media, in coordination with local agencies.
- To develop brand awareness of the School through media, marketing events, and activities, and other possible channels.
- To support sales and admission-related promotion activities, interacting with key figures from agencies and external consultants, at a local level.
- To manage CRM activities, plan, and implement initiatives to enhance the conversion rate, leads to enrolled.
- To ensure the constant update and development of the School's two websites, landing pages, and online materials.
- To prepare, manage, and control the yearly budget for online marketing, preparing relevant weekly reports and suggesting improvement actions to business leaders.
- To analyze and periodically check competitors' online communications activities and positioning to provide updated intelligence reports.
- To guarantee Social Media Management, including editorial planning, chat, and leads monitoring.
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