Content Marketing Manager for Retail SaaS

il y a 4 semaines

Paris, Île-de-France OneStock Temps plein
Content & Customer Marketing Manager Job Description

We are seeking a highly skilled Content & Customer Marketing Manager to join our team at OneStock. As a key member of our marketing department, you will play a crucial role in shaping our content strategy and driving engagement with our target audience in the retail sector.

Key Responsibilities:

  1. Develop and execute a content strategy that highlights the value of our OMS solutions and positions OneStock as a thought leader in the industry.
  2. Create compelling, data-driven content that resonates with retail professionals and decision-makers.
  3. Work closely with our customers and partner organizations to craft impactful stories that showcase their success with our solutions.
  4. Define and implement strategies for distributing and promoting our most strategic content across channels to maximize visibility and impact.
  5. Lead the content marketing efforts to better use data from our Business Intelligence Suite for a more effective communication.
  6. Drive communication on Sustainability, one of the main development axes of OneStock's strategy.
  7. Possibly conduct qualitative and/or quantitative research to understand customer needs and translate findings into actionable insights.

Requirements:

  • 5+ years of experience in B2B content marketing management, preferably in SaaS solutions.
  • Experience in the retail industry and understanding of the advantages of composable are strong plus.
  • Proven ability to develop and execute content strategies that drive engagement, lead generation, and thought leadership.
  • Excellent writing, editing, and storytelling skills, with the ability to create content that resonates with a retail audience.
  • Experience in defining and executing content distribution and promotion strategies globally, for maximum visibility or for lead generation.
  • SEO & Analytics: Familiarity with SEO best practices and the ability to analyze content performance using tools such as Google Analytics.
  • Familiarity with marketing tools such as HubSpot, WordPress, and social media platforms.
  • Strong communication, and project management skills.
  • Ability to collaborate effectively with cross-functional teams.
  • Fluency in English at a native level is a must. Proficiency in a second language, such as German or French, is a strong plus.

We are a fast-growing, customer-focused OMS SaaS Retail Tech company with more than 80 clients worldwide. Our innovative software suite allows omnichannel brands & distributors to unify their stock (stores, warehouses, suppliers) provide an accurate real-time delivery promise, and fulfil orders from every stock point.

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