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Corporate Communications Specialist

Il y a 2 mois


Paris, Île-de-France Shiseido Company, Limited Temps plein
Corporate Communications Manager - EMEA Region

Reporting to the Image, Communication, Digital Global Fragrances and Corporate Communication Director, the Corporate Communications Manager leads and develops SHISEIDO EMEA corporate strategy. This role is responsible for designing and implementing relevant 360° communication programs, including PR and Social platforms, to develop SHISEIDO EMEA global equity, awareness, and strengthen its reputation.

Key Responsibilities:
  • Develop a corporate communication plan to be shared with HQ in Tokyo/brands/local markets.
  • Elaborate a message platform on the main corporate topics of the group.
  • Closely collaborate with other communication departments.
  • Build and deploy central communications tools (press kit, global content, guidelines…).
  • Manage media relations, structuring and building up an EMEA network of journalists in key outlets for each market.
  • Plan out the crisis communication strategy at EMEA level.
  • Represent the communication department within risk management squad.
  • Develop a SHISEIDO EMEA Social media road map.
  • Set up a yearly editorial plan.
  • Create or adapt content for social platforms.
  • Monitor and social listening tools management and coordination.
  • Alert system setup management.
  • Reporting on communication actions management.
  • Setting up a systematic media reporting system to gather and relay the main media communications and actions.
  • Standardization of a media impact assessment system for all brands within the group.
  • Coordinating and supporting Brands' CSR communication.
  • External communication plan for the Chairman and President & CEO EMEA.
  • Strategic and operational corporate com and PR support for Brands.
  • Media relations support (consulting / operational).
  • Development of corporate topics with Brands.
  • Spokesperson management.
  • Identification of key spokespersons at EMEA level for corporate topics.
  • Media training for key spokespersons.
  • Media training prior to speaking engagements.
  • Coordination of group communication with spokespersons.
  • Identify key potential partners for EMEA region.
  • Develop a yearly road map including event and partnership to be supported by SHISEIDO EMEA.

Requirements:

  • Minimum 5 to 10-year experience in corporate communication in luxury, beauty or pharmaceutical sector.
  • Strong knowledge of global as well as trade media (print and online).
  • Strategic thinker.
  • Excellent presentation, written and verbal communication skills, extremely organized and ability to prioritize.
  • Ability to work cross-functionally across different departments to eliminate silos and achieve aligned objectives.
  • Natural relationship builder with the ability to work well in complex and matrix environment.
  • Fluent in French and English (spoken and written).