RGM Analyst

il y a 2 semaines


RueilMalmaison, Île-de-France Flora Food Group Temps plein

About Flora Food Group

We are a global branded food champion, offering a compelling choice in four growing categories: butters and spreads, creams, liquids, and cheeses. Our iconic brands include Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Our products are more affordable and more sustainable than their dairy equivalents. We are committed to making people healthier and happier with nutritious and delicious, natural, plant-based food that is good for you and our planet and is free from plastic packaging.

About the Position

We are seeking a key person to develop commercial strategy for France and Belgium, taking the lead in the development and implementation of revenue growth strategies for our market-leading brands in Spreads, Plant Butter, cheese, and Creams.

The role requires an excellent cross-functional understanding across Sales, Marketing, and Finance and also the need to work effectively in a matrix organization across all functions at a local, regional, and global level.

Main Accountabilities:

  • Develop and maintain France and Belgium price and promotional strategy incorporating market, shopper, consumer, and customer insights, data analytics using Power BI and RGM tools, research, Regional guidelines, and applicable best practices.
  • Lead the review and optimization of trade spend investments in line with overall product and price positionings and channel strategies, and track the development of price corridors and promotional mechanics with clear action plans.
  • Provide input and advice on key customer negotiations including trade spend optimization & Private Label tenders.
  • Support sales and marketing teams with reviewing customer and brand mix and provide recommendations of actions to optimize profitable growth.
  • Lead cross-functional teams to set channel, brand, pack, and price* architecture strategies for each market to identify opportunities; track implementation and propose adjustments where necessary.
  • Own the local value realization plans including all the RGM pillars, track the status of action plans and KPIs with local cross-functional team and reporting to the Global RGM Centre of Excellence and Regional RGM as part of monthly reviews.
  • Ensure annual plans are built on agreed price* & promo strategies and financial forecasts have the right build from RGM point of view.
  • Provide market-specific deep-dive analysis and recommendations to cross-functional teams with an alignment with Global RGM Centre of Excellence and Regional RGM.
  • Provide input into innovation P&L – pricing*, promo strategy, and commercialization.

Operational Efficiency: S&OP Cycle

  • As part of S&OP cycle, make sure the forecasts reflect agreed price and promo strategies and capture any additional Risks & Opportunities from RGM point of view.

Systems, Data & Tooling:

  • Act as a champion of the TPM upgraded system embedding in the markets from the RGM perspective and ensure promotional plans and trade spend are correctly reflected in the system; validate that the data is correct and ready for analysis.
  • Provide ongoing feedback of improvements needed to RGM tooling to RGM Centre of Excellence team.

Deployment & Capability Building

  • Build a business culture within cross-functional market teams where RGM and RGM performance management are integral to our Commercial agenda.


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