Market Research Insights Lead

il y a 4 semaines


Paris, Île-de-France SharkNinja Temps plein

At SharkNinja, our mission is to enhance the quality of life for individuals globally through innovative and high-quality products. We are committed to fostering a culture of creativity and enthusiasm, and we are in search of talented individuals who aspire to contribute to our vision.

We are currently seeking a Market Research Insights Lead to join our dynamic team. This role is based in our Paris office.

POSITION SUMMARY:

This role will report to the Director of International Consumer Insights and will play a pivotal role in overseeing all aspects of consumer research, which is essential for our goal of creating exceptional products and services. You will collaborate closely with teams across Marketing, Quality, Engineering, and Consumer Services.

KEY RESPONSIBILITIES:

  • Design, implement, and manage both quantitative and qualitative market research initiatives tailored to the needs of the team.
  • Effectively present research findings with a focus on the cultural context of the UK/EU, representing the perspectives of French consumers to senior leadership.
  • Analyze and track historical research data to inform and enhance strategies across various product categories.
  • Develop new research initiatives from the ground up to support business objectives.
  • Supervise at least one Analyst, guiding their professional development and ensuring alignment with business needs.

QUALIFICATIONS:

  • Bachelor's degree or equivalent; a Master's degree is preferred but not mandatory.
  • A minimum of 7 years of relevant experience in market research or consumer insights.
  • Proficient in all phases of quantitative custom research, particularly in product and communication evaluation studies.
  • Experience in qualitative research, especially in moderation, is advantageous.

SKILLS AND COMPETENCIES:

  • Ability to manage diverse market research projects across various categories.
  • Strong strategic and critical thinking skills, with a keen attention to detail.
  • Capability to connect insights from various data sources across multiple regions.
  • Proficient in deriving actionable implications that lead to effective business strategies, with a deep understanding of consumer psychology and market dynamics.
  • Experience in directing agencies to conduct efficient research studies.
  • Thrives in a fast-paced, hands-on, and agile work environment.
  • Flexibility to navigate ambiguous situations and manage budgets effectively.
  • Fluency in both English and French, with strong written and verbal communication skills.

At SharkNinja, we believe that diversity, equity, and inclusion are essential to our success. We value every unique voice and skill, which enhances our innovation and drives our mission forward. We are committed to creating an environment where all associates can bring their authentic selves to work and contribute meaningfully to our collective success.



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