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Global Product Strategist
Il y a 3 mois
Position Overview
Management of Marketing Strategy for Product Line:
Develop the marketing strategy for your range of pharmaceuticals and over-the-counter products in alignment with the overall Marketing plan. Conduct market analysis to understand the dynamics within the equine health sector, identifying client needs across key markets. Maintain awareness of trends and competition across all aspects of the product mix, including technical and scientific elements. Collaborate with innovation teams to prioritize projects and facilitate product development. Design and implement an omnichannel marketing plan: selecting channels, planning actions, and producing marketing materials.Performance Management of Product Line:
Analyze sales data, establish key performance indicators (KPIs), and monitor performance, particularly the return on investment (ROI) of marketing initiatives. Ensure consistency in pricing strategy in collaboration with sales directors. Oversee adherence to the allocated budget for the product line.Engagement with Internal and External Networks:
Coordinate the engagement of a network of European Key Opinion Leaders (KOLs) in partnership with the technical veterinary team. Organize events as outlined in the marketing plan. Facilitate seminars with sales teams across various regions. Participate in international congresses and conferences. Collaborate with the Supply Chain team to forecast sales. Gain insights into field challenges by regularly accompanying the sales force.Candidate Profile
Master's degree in marketing and/or a scientific field. Preferred experience in a similar role: 2 to 6 years. A solid understanding of the equine industry would be advantageous. Strong writing skills. Proficient in written and spoken English, with the ability to deliver presentations. Adaptability, responsiveness, creativity, and initiative. Attention to detail and organizational skills.