CRM Marketing Automation Specialist

il y a 4 jours

Paris, Île-de-France Publicis Groupe Temps plein

Job Opportunity

Publicis Groupe is seeking a skilled professional to join our team as a CRM Marketing Automation Specialist. This role will be part of a new team responsible for implementing CRM triggers and brand campaigns for a global client group.

Key Responsibilities

  • Design and execute marketing automation campaigns using Adobe Campaign Classic.
  • Set up and manage targeting, personalization, and HTML integration for campaigns.
  • Schedule and execute campaigns, ensuring timely delivery and follow-up on deliverability.
  • Develop and implement test and learn campaigns to optimize campaign performance.
  • Maintain process and service level agreements (SLAs) for campaign execution.
  • Collaborate with cross-functional teams to ensure campaign briefs are met, including volume and proof validation.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • At least 2 years of experience in executing marketing automation campaigns using Adobe Campaign Classic.
  • High level of English proficiency (C1) and Spanish language skills are a plus.
  • Advanced knowledge of Excel and digital marketing principles.
  • Excellent organizational skills, attention to detail, and a digital profile.

Preferred Qualifications

  • Certification in Adobe Campaign Classic.
  • Additional training in digital marketing.
  • Basic knowledge of HTML and CSS.
  • Experience in B2B marketing and Dartagnan.

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