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Digital Traffic Growth Manager

Il y a 2 mois

Annecy, Auvergne-Rhône-Alpes, France Salomon Temps plein

**About Salomon**

Salomon is a leading sporting goods company with a rich history and commitment to innovation in the mountain sports industry. Our mission is to deliver high-quality products that meet the needs of outdoor enthusiasts worldwide.

**Job Summary**

We are seeking a highly skilled E-commerce Traffic Specialist to join our team in Annecy, France. As a key member of our digital marketing team, you will be responsible for driving traffic growth and optimizing our online sales performance across 15 European markets.

**Key Responsibilities**

  • Oversee marketing channels to drive traffic growth and optimize online sales performance.
  • Coordinate paid search campaigns with the global paid team to ensure profitability and budget compliance.
  • Develop retargeting strategies and action plans with the global paid team.
  • Adapt the e-commerce calendar to drive localized CRM campaigns and support loyalty program initiatives.
  • Implement SEO guidelines, update the catalog, optimize localized content, and monitor metrics.
  • Manage sales with partners, identify new partnerships, and optimize affiliate programs.
  • Provide traffic forecasts, monitor KPIs, deliver performance reports, and recommend channel mix and creative formats.

**Requirements**

  • 4 years of professional experience in e-commerce or digital marketing.
  • 5-year degree in E-commerce, Digital, or Marketing.
  • English proficiency, French is a plus.
  • Microsoft Office, Adobe Analytics, Google, and Meta skills.
  • Strong analytical, communication, and organizational skills.
  • Knowledge of e-commerce indicators and analysis tools.
  • Knowledge and sensitivity of fashion and outdoor brands.

**Additional Information**

This is a full-time, permanent contract position based in Annecy, France.