Marketing Specialist DENZA
il y a 3 jours
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
About BYD France
BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.
About DENZA:
DENZA was founded in 2010 jointly by Mercedes-Benz, the "inventor of ICE vehicles" and BYD, the "leader of New Energy Vehicles", both embracing the beautiful vision of realizing the future of electric mobility, with complementary advantages and strong alliance. Since its inception, DENZA has adhered to the strategic positioning of only providing new energy premium vehicles, and always shared and co-created with users to build an intelligent and safe new premium car brand with more sensory value for users.
Marketing specialist
Responsibilities:
- Assist in developing and executing marketing strategies for the launch of an automotive luxury brand in France.
- identify target audiences and create detailed buyer personas.
- Collaborate with the marketing team to create content for social media and website update.
- Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
- Assist in organizing and coordinating promotional events and activities.
- Track and report on project progress and team activities to central functions.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 5 year of experience in marketing for a luxary brand.
- Strong organizational skills and attention to detail.
- Creative thinking and problem-solving skills.
- Excellent verbal and written communication skills.
- Ability to adapt to a fast-paced and dynamic work environment.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team
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