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il y a 2 semaines
Responsibilities · Plan, manage, coordinate and execute all webinars programs & initiatives. · Conduct, gather and analyze market research to identify new opportunities. · Evaluate current strategy and identify weaknesses. · Develop and implement guidelines and protocols for conducting webinars. · Select and implement the most appropriate web conferencing technology. · Create, maintain and execute a webinar schedule. · Organize registration and follow up for each webinar. · Work closely with other marketing organizations to ensure the successful promotion of all webinars. · Develop benchmark criteria to measure the effectiveness of the webinar program and implement improvements as required. · Collaborate with internal stakeholders (marketing, sales, customer support, product management, etc.) and provide support for their initiatives. · Measure the success of each webinar and report the results to management. · Educate staff and prepare key messaging and presentation material. · Work with speakers and marketing to determine the most important points to market the webinar. · Review presentation materials and offer feedback to speakers. · Maintain accurate database and frequent contact with pool of speakers and subject matter experts. · Provide training to presenters and organize the preconference planning call. · Conduct webinar promotions to drive audience registration (banner ads, Google Ad campaigns, social media, co-marketing, etc.). · Post webinar surveys, polls and act as a moderator (if necessary). · Record webinar sessions and edit audio for on-demand webinars. · Distribute presentations and participate in conversations across a variety of channels (Online & Offline including social media properties). · Follow up with webinar attendees. · Develop unique value propositions and business partnerships that are targeted toward key customer segments. Job Requirements · University degree or college diploma in business or computer science. · A track record of performance excellence meeting targets and objectives. · Excellent communication, organizational and writing skills. · The ability to manage multiple priorities and demanding timeframes. · Knowledge and deep understanding of webinar technology. · Must have the ability to create editorial content at a moment’s notice. · Experience in advertising and event marketing a must. · Proficient with Microsoft Office products. · Ability to integrate webinars into broader sales & marketing campaigns. · Proficient with social media tools such as Twitter, LinkedIn and Facebook. · Familiarity with HTML and Dreamweaver. · Ability to be a proactive and savvy communicator.
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