Digital Marketing Specialist

Innovative International GroupExcellent Growth OpportunitiesAbout Our ClientOur client is an internationally expanding group, specializing in industrial products and commercial solutions. With a growing presence in West Africa, they are seeking a Digital Marketing Specialist to lead digital marketing initiatives and support the growth of both their consumer (B2C) and professional (B2B) offerings. This role includes full relocation to Accra.Job DescriptionReporting to the Business Development Director and in close coordination with the Group Marketing team, you will contribute to defining and executing the digital marketing strategy to increase brand awareness, generate leads, and strengthen customer engagement. Key Responsibilities:Implement and execute the local digital marketing strategy in alignment with Group objectives.Plan, manage, and optimize multichannel campaigns (social media, email marketing, SEO/SEM, paid media, content marketing).Create, adapt, and optimize content (articles, posts, visuals, videos) for different audiences.Monitor and analyze campaign performance, provide insights, and optimize ROI.Conduct market research and competitive analysis to identify trends and opportunities.Collaborate with sales, communications, and customer support teams to ensure consistent messaging and coordinated campaigns.Support the organization and promotion of local or digital marketing events.The Successful ApplicantYou hold a Bachelor's or Master's degree in Marketing, Digital Communication, or a related field, and you have 5 to 10 years of relevant experience in digital marketing, ideally in a B2B or B2C environment. During your career, you have gained experience working in international or emerging markets and have successfully implemented digital marketing strategies adapted to local market specificities. You possess strong expertise across digital marketing channels, including SEO/SEM, social media, content marketing, and analytics. Fluency in English is required, and knowledge of French is a plus.What's on OfferCompetitive package and Benefits based on experience