B2b Marketing Manager
il y a 7 jours
Responsibilities
**Location**: London or Paris
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
In this new era where gaming is mainstream entertainment, Gaming companies have an opportunity to reach and engage a broad audience, and creatively engage with communities to drive impact. With the newly formed Global Gaming Business Marketing team, we have the opportunity to showcase how TikTok has become the new Portal to Play. This is an exciting opportunity to be a part of the team that is showcasing how leading publishers can launch games as culturally-relevant entertainment properties and get broader entertainment audiences to discover, play and further engage with their games.
We are seeking a creative and culturally savvy B2B Marketing Manager for the EMEA region within this Global Gaming Marketing team, to lead the UK and France, reporting to B2B EMEA Gaming Business Marketing Lead. As part of the Global Gaming business marketing unit, you will lead and manage local and regional B2B activities related to strengthening our perception and positioning within the industry, collaborating with internal teams and external resources, taking full responsibility and ownership of your projects, executing our global strategy with agility and impact.
The role will include hands-on management of events (large client summits, owned and paid - sponsorships); from project management, to production, overseeing the project's content and campaign, collaborating across teams; design, content writers, regional/local GBM and GBS teams and leads, other cross functional partners, vendors, and industry partners.
This individual is not afraid to think big, willing to roll up their sleeves to get the work done with the passion and ability to thrive in a fast-paced environment.
**Responsibilities**:
- Develop and execute business marketing events for TikTok Gaming in partnership with the larger GBM team, targeting your market's B2B audiences (advertisers, agencies, industry partners)
- Own and develop your market's events' strategy and calendar, best practices, and playbooks for self-organized workshops, industry events and speaking opportunities
- Identify and execute local and regional sponsorship and speaking opportunities
- Project manage event-related campaigns including but not limited to vendor and freelancer management
- Understand the customer journey and use events as a tool to ensure communication effectiveness
- Build measurement standards to benchmark the impact and effectiveness, to track and measure the value of trade activity against key KPIs
- Provide regular local market marketing learnings and updates that speak to measurable business results tied to the regional and global vision; adapt and pivot as needed based on data-driven learnings.
- Build strong relationships with strategic event pocs in the region, collaborating with cross-functional teams to ensure the success of initiatives
- Build and lead external relationships with key regional industry associations and relevant communities.
**Qualifications**:
- 3+ years of relevant experience, working in event planning, marcomms.
- Good understanding of the gaming media landscape and the tech industry in the region.
- Self-starter that has the ability to plan and execute industry events and projects from start to finish.
- Experience with both offline and online event formats
- Experience in partner management and a track record of influencing change across organizations.
- Ability to work in a fast-paced environment with an open mind attitude, communicating and building relationships across different cultures.
- As this role works in both the UK and French markets, business fluency is in both English and French is essential for this roles success.
- Strong written and verbal communication skills and an understanding of how to collaborate within large cross-functional teams.
- Experience in the digital advertising industry, ideally with experience across different marketing functions
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we
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