Communication & Marketing Manager (H/F)

Hi. We’re SAOLA - an international environmentally minded footwear brand. We bring to life updated takes on classic silhouettes, using premium sustainable materials, and focusing on all-day comfort. Driven by our ‘BIG LIFE, small footprint’ values, we donate a portion of our proceeds to wildlife conservation.

We're looking for our **Communication & Marketing Manager** to join our team and lead the change in sharing our story with the world.

What You’ll Do:
**Global Communication Plan & Management**
- Develop and execute a global communication plan and calendar for all our digital and print materials that resonates with our audience and upholds our brand values.
- Craft compelling brand stories and key messages that resonate with diverse global audiences.
- Coordinate with international sales, marketing & ecommerce teams to adapt and execute global strategies locally.
- Establish KPIs, monitoring and analyzing the effectiveness of communication strategies, making adjustments as needed to optimize performance.

**Content Strategy and Brand Voice Leader**
- Develop a comprehensive content strategy that aligns with SAOLA Shoes' brand goals and audience needs.
- Manage and maintain a consistent brand voice across all marketing channels, ensuring that all content reflects SAOLA' identity and values, along with our friendly, optimistic, and relatable tone.
- Oversee the creation of content calendars and ensure timely production and publication of high-quality content.
- Collaborate with copywriters, translators, designers, and other content creators to produce engaging and on-brand materials.
- Evaluate content performance and implement improvements based on analytics and feedback.

**Marketing Collaterals**
- Conceptualize and manage creation of impactful marketing materials, including catalogs, trade marketing assets, POS displays, content for newsletters, and flyers. Your words and creativity will bring our brand to life and inspire our communities.
- Develop creative briefs for graphic designer and oversee process.
- Maintain a library of marketing assets for easy access and distribution to wholesale partners.

**Visual Content Management**
- Develop creative briefs and shot lists, working closely with photographers, videographers to achieve desired outcomes to create high-quality visual content for marketing campaigns, product launches, and social media.
- Manage logistics for shoots, including location scouting, scheduling, and budget management.
- Ensure all visual content aligns with SAOLA Shoes' brand identity and communicates the brand's sustainability message.

**Social Media & Community Management**
- Develop and implement a global social media strategy to increase brand awareness, engagement, and followers across platforms.
- Work with team to ensure that engaging content, including posts, stories, and videos, that reflect SAOLA Shoes' brand values and sustainability mission
- Analyze social media performance metrics, providing regular reports and insights to inform future strategies.
- Stay current with social media trends and best practices, continuously innovating to keep SAOLA at the forefront of digital marketing.
- A passionate storyteller with the ability for creating content that connects on a human level.
- Experienced in managing global content strategies and adept at handling multiple projects.

A social media maven who knows how to engage communities and build strong, lasting relationships.
- Proficient in overseeing visual content production, with an eye for detail and a flair for creativity and with knowledge of most common graphic tools (Adobe Suite)
- Nature lover and aligned with our values of sustainability and positivity.
- A team player who thrives in a collaborative environment and is always ready to lend a hand.
- You are a fluent in French & English
- Be part of a mission-driven company making a real impact on the planet.
- Work in a dynamic and supportive environment where your ideas are valued and where you will be able to grow with SAOLA.
- Work 10 minutes from lake of Annecy
- Join a community of like-minded individuals who are passionate about sustainability, adventure, and high vibes.

Type d'emploi : CDI
Statut : Cadre

Rémunération : 25 162,35€ à 65 336,91€ par an

Programmation:

- Du lundi au vendredi
- Travail en journée

Expérience:

- Marketing: 3 ans (Optionnel)

Langue:

- Anglais (Requis)

Lieu du poste : En présentiel