Global Brand Manager
il y a 2 jours
Company Description
**BIC®** products are recognized all over the world for their quality, safety, affordability and ease of use. The **ballpoint pen**, the **pocket lighter**, and the **shaver** are all part of the daily lives of millions of consumers. These products make **BIC®** an iconic international brand, present in more than **4 million retail outlets** in more than **160 countries around the world**.
**BIC**’s founder, Marcel Bich, understood that to succeed, **BIC** needed hands-on team members who were willing to take measured risks and assume responsibility for their role in a team. Today, we provide our more than **15,000 team members in 61 countries **with the opportunity to invent** BIC**’s future - together - while honoring our past achievements. We are committed to our team members’ development and empower those who wish to **discover different areas** of our business or acquire **international experiences**.
**Job Description**:
As **Global brand manager** you support the Global Portfolio Senior Brand Manager in the delivery of Global multi-year growth strategies. This role is responsible for leading Global innovation and Portfolio Strategy; leading cross functional and regional teams to implement innovation programs and optimize our product portfolio. As well, this person will support the global brand team as the **key segment owner and expert **providing a link between market knowledge, consumer knowledge and business development.
**MAIN RESPONSIBILITIES**:
**MAIN RESPONSIBILITIES**:
- Leads and executes the** development of successful strategic business plans** to deliver against annual brand targets.
- I**nnovation Leader**, leading global cross-functional teams to deliver multi-year disruptive innovation; including identifying consumer insights, partnering with R&D, coordinating and analyzing market research & developing package copy.
- Jointly **owns and supports the Regional Commercial teams** go-to-market strategy and execution of aligned innovation launches on the core business and new items.
- Champions the **day-to-day operational functions** of the global brand, including innovation gate process management, budget management.
**Qualifications**:
- Bachelor’s Degree in Business or Marketing, Master degree are welcome
- ** 5-6 years of experience** as an Associate Brand Manager or Brand Manager in BtC or DTC with Mass Market experience preferred
- ** Fluency in English**:
- Solid MS Office skills - PowerPoint, Excel, Word
- Demonstrated project management experience
- Demonstrated product or brand management experience
- Excellent interpersonal, communication and presentation skills
- Strong analytical and creative problem-solving skills M
- Ability to work independently
- Ability to work on cross-functional teams and cross-cultural environment
- Experience in innovation funnel and/or local/global launches - for this is more of a must
What would be a plus for us:
- Efficient and effective with time management and demonstrate leadership qualities
- Experience in innovation funnel and/or global launches
- Experience managing brand budgets or have financial acumen
- Experience working with Panel data and consumer data/insights tools
Additional Information
BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided on the basis of qualifications, merit, and business need.
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