User Acquisition Manager

**About us**:
**About the role**:
Our current growth engine relies heavily on Google Search Ads, and we are planning to expand into new channels such as Bing, Twitter/X, LinkedIn, and YouTube. The role requires both strategic thinking and hands-on execution, with a strong emphasis on scaling profitably, optimizing campaigns, and building repeatable growth systems.

If you are excited about owning large budgets, driving measurable growth, and building scalable acquisition systems in a startup-style environment, this role is for you.

**Key Responsibilities**:

- ROI Maximization
- Develop and implement strategies to continuously improve return on ad spend (ROAS).
- Identify opportunities to scale successful campaigns while maintaining or improving efficiency.
- Data Analysis & Insights
- Conduct deep analysis of campaign performance metrics.
- Leverage Tableau, Google Ads reporting, and other tools to extract insights.
- Translate data into actionable strategies and tactical decisions.
- Campaign Structure & Optimization
- Design and implement optimal campaign/account structures.
- Continuously test and refine ad copy, landing pages, bidding strategies, and targeting.
- Run A/B tests to identify scaling opportunities.
- Channel Expansion
- Oversee and optimize campaigns across Google, while testing new growth channels such as Bing, Twitter/X, LinkedIn, and YouTube.
- Allocate budgets effectively across platforms based on performance and growth potential.
- Stay updated on platform changes and new features, adapting strategies accordingly.
- Strategy Development
- Collaborate with leadership to establish acquisition goals, KPIs, and budgets.
- Build and execute comprehensive user acquisition strategies aligned with company objectives.
- Continuously refine strategies based on performance data and market trends.
- Creative Collaboration
- Partner with creative teams to develop high-performing ad creatives.
- Provide data-driven feedback on ad copy and visual assets to improve CTR and conversion rates.
- Market Research & Growth Experiments
- Identify funnel leakages and propose high-impact experiments to improve efficiency.
- Research new traffic sources and evaluate their potential.
- Cross-functional Collaboration
- Partner with data, product, and growth teams to ensure cohesive acquisition efforts.
- Collaborate closely with leadership on budget planning and reporting

**Qualifications**:

- Experience
- 4+ years of experience in user acquisition for subscription-based products (web-web or web-app).
- Proven track record of scaling performance marketing campaigns, with Google Search Ads expertise required.
- Hands-on experience managing 7-figure monthly advertising budgets and scaling them profitably.
- Experience testing and scaling new channels (Bing, Twitter/X, LinkedIn, YouTube) strongly preferred.
- Analytical Skills
- Advanced skills in campaign analysis, attribution, and optimization.
- Strong ability to analyze complex datasets and extract actionable insights.
- Strategic Thinking
- Data-driven mindset with structured experimentation skills.
- ROI-focused, with a proven ability to maximize efficiency at scale.
- Execution & Ownership
- Self-motivated, proactive, and able to work independently, you don’t wait for direction; you make things happen.
- Strong project management skills to handle multiple campaigns in parallel.
- Demonstrated ability to deliver results in a high-growth environment.
- Collaboration & Communication
- Excellent communication skills to collaborate with cross-functional teams.
- Ability to translate performance results into clear insights for leadership.
- Personal Attributes
- Entrepreneurial and results-oriented mindset.
- Strong problem-solving skills with a passion for measurable impact.
- Adaptable, quick learner, and always ahead of the curve in the digital marketing landscape.

**Location**:
**Benefits**:
Discover the perks of being part of our vibrant team We offer:

- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- **Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- **Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- **Company-provided MacBook**: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth

**Interview Process**:

- Recruiter Screening (40 minutes)
- Technical Interview (90 minutes)
- Final Interview (60 minutes)

**Life at Ruby Labs**:
At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and cele