Performance Marketing Coordinator

The European Society of Cardiology (ESC) is a volunteer-led, not-for-profit, medical society. It is an independent, non-governmental organisation.

The ESC is a source of high quality, evidence-based science that pushes the boundaries of cardiovascular medicine. Our members and decision-makers are healthcare professionals who give their time and expertise freely, while continuing their daily, high-paced clinical and/or research work. ESC volunteers are world-renowned experts; their opinions are routinely sought and their papers regularly published and referenced.

The ESC coordinates observational registries, creates clinical practice guidelines, and organises and endorses educational programmes. We disseminate robust and independent science through our congresses, journals and educational digital tools. We’re the voice of the cardiology community when advocating for heart-health policies, regulations and funding.

All of these things enable us to identify cardiovascular trends, address inequalities, share best practices to improve standards of care for patients

We are:

- 2,500 volunteers
- 57 National Cardiac Societies / 48 Affiliated Cardiac Societies
- Over 102,000 members

We share the latest in cardiovascular science through:

- 17 journals - including our flagship, European Heart Journal
- 14 congresses - including ESC Congress, the largest cardiology congress in the world
- 80+ webinars per year, numerous courses, and 4 post-graduate programmes in collaboration with leading universities

The ESC employs 200 staff, based in Nice and Brussels, who support ESC volunteers in the development and management of these activities

The ESC is currently looking for a talented **Performance Marketing Coordinator** for a permanent contract to work at its headquarters in Sophia-Antipolis, France.

**Mission of the role**: To oversee existing & initiate new effective online marketing campaigns (paid). To generate insight from existing user behaviour that can help inform better decision-making across the ESC. To translate business goals into successful online marketing campaigns using appropriate technology platforms.

**Major duties and responsibilities**:

- **Oversee and optimise**

Own strategy, execution (either directly or via agencies), optimization and reporting of all ESC digital advertising campaigns (incl.SEM) through a series of paid-channel approaches.
SEO: Review exisiting efforts and research ways to implement and improve SEO best practices in conjunction with Projects & Systems and Communication Teams to comply with the latest search engine algorithms.
Measures and reports performance of all digital paid marketing / advertising campaigns and assess against corporate goals (ROI and KPIs).
Propose and execute (directly or via agencies) paid social campaigns (incl. channels such as Facebook, Instagram, Linkedln, Twitter etc) and be responsible for the ongoing optimisation of these and integration with organic activity. Monitoring campaign performance, and conducting analysis regularly.
Evaluate emerging digital technologies & provide thought leadership and perspective for adoption where appropriate.
Work along with SoMe / BI teams to ensure an effective tag management and tracking process is set up and used.

Drive continuous improvement of all ESC e-campaigns from end to end by providing suggestions on how to improve key metrics (such as open rates, click throughs and overall engagement with content in question.)
Be responsible for training and sharing best practice particularly with Comms team to make them more self-sufficient and able to own e-campaigns from creation to send.
- **Marketing Development**

As a digital expert, identify new ways of using digital channels to increase ESC's reach and levels of engagement with our audiences.
Support BUs in generating greater audience acquisition.

**Profile**:

- Bac + 4 /5 or Master degree in marketing or Ecole de commerce
- At least 3+ years working in a data-driven marketing role within a commercial or not for profit company.
Previous experience working as part of a wider marketing/communications team a must.
A strategic planner with end to end experience of B2B or B2C marketing campaigns from competitor analysis and positioning work, strategic input into briefs (especially KPIs/objective setting) through to ongoing campaign analysis, performance enhancement and then reporting on and dissemination of results to a wide variety of stakeholders.
Comfortable with omnichannel world where campaigns are built and enhanced with end user (of product/service) at forefront of thinking.
- _Hard skills_**:
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Possess good understanding of digital production and marketing strategies.
Strong/excellent knowledge of digital advertising trends and technologies.
An understanding of all paid social media channels and the ability to improve perf