Senior Traffic Manager

In less than a decade, ManoMano has become a key player in the home improvement and renovation sector.

Launched in 2013, ManoMano is the reference online marketplace for DIY, home improvement and gardening. Co-founded by Philippe de Chanville and Christian Raisson, ManoMano brings together the largest offer of DIY & gardening online products: electricity, plumbing, hardware, frames, indoor and outdoor furniture, tools, etc. With more than 2 600 seller partners and 7,5 million products, ManoMano currently employs 600 people and operates in 6 markets (France, Belgium, Spain, Italy, Germany, United Kingdom).

Motivated by the prospect of improving the living environment of their customers and convinced of the importance of the home market for sustainable consumption habits, the ManoMano teams want to help write a new page in their industry, which is struggling to reform itself. ManoMano brings to a highly technical world the power of its sector expertise, combined with that of data and digital in all its dimensions, to offer our customers easy access to innovative advice, products and services 100% online.

The ambition of the Founders and, above all, of Manas & Manos? To accompany this sector transformation with a strong culture of boldness, in an ingenious and frugal organization that places people and teams at the heart of the company's development.

**Job description**

You will join a pole that is key to ManoMano's growth: Acquisition, where you will manage and optimize ManoMano paid traffic campaigns (France, Italy, Spain, Germany, UK), steering day-to-day performances and ensuring alignment with your targets with a strong focus on ROI.

**Background & Missions**

Within the Acquisition team, you are immersed in a pole that is key to ManoMano's growth: the App (B2B & B2C). You will create and optimize ManoMano App campaigns, managing day-to-day performances and ensuring alignment with your targets with a strong focus on ROI (France, Italy, Spain, Germany, UK).

**Your main missions**
- Set up & monitoring of Social Media Advertising campaigns (Meta & others) as well as Google & Apple app campaigns
- Deliver continuous analysis & recommendations to improve our campaigns hygiene
- Develop and optimize creative assets in collaboration with our graphic studio
- Optimize the tracking of app campaign performance in collaboration with our tech teams
- In collaboration with the Data/App team, manage the construction of dashboards dedicated to the app and conduct cohort analysis in order to optimize the campaigns and improve user retention and LTV
- Lead the construction of the App & SMA Roadmap (projects, timeline, contributors, etc.)
- Identify, test and scale new acquisition channels and design A/B tests with the objective of growing the app BV share while controlling profitability
- Analyze results and collaborate with Data team to challenge the learnings and next steps
- Reporting & analysis (demand, competition traffic, coverage rate etc ) for internal stakeholders (sourcing, product, countries )
- Benchmarking & competition monitoring
- Optimize app store visibility and CVR through effective ASO strategies (keywords, visuals, A/B testing, etc.)

**Skills**
- PPC/Traffic management: 5+ years of experience in managing SMA/app paid campaigns with a proven track record of driving results, with substantial media spend.
- Analytical Skills: Excellent analytical mindset and skills (proficient in Excel & SQL). Ability to dig into datasets to find meaning and make data-driven decisions.
- Proficiency in app campaign tracking & performance measurement tools
- You are autonomous and adaptable (able to work in a constantly changing environment)
- You are a source of proposals, creative/innovative. Don't be afraid to explore the unknown, make the data speak and generate ingenious ideas from it
- Rigor and organizational skills
- English & French bilingual
- Team spirit and excellent interpersonal skills