Data Analyst

**Homa** is a global mobile game developer and publisher creating games people love. We partner with studios and internally develop games, having launched over 80 titles, reached over 2 billion downloads, and seen our game All in Hole break into the global top-50 grossing charts. These are milestones, not the finish line. With deep expertise in product and technology, we built Homa Lab, our proprietary platform that gives developers the market intelligence, data tools, and game tech, with AI built-in, to find product-market fit fast and scale mass-market games into lasting experiences players enjoy for years. This is our flywheel: Homa Lab helps studios spot the right ideas early, turn them into games quickly, and reach millions of players. Every launch brings back data and insights that fuel the next hit, making each turn of the loop faster, smarter, and more likely to win. AI supercharges this process, running through everything we do, from everyday tasks to our guiding principles. What powers the loop is talent density. 220+ people from 30+ nationalities, bringing expertise from the world’s best studios and companies. We uphold ambition, curiosity, humility, and focus, and deliver with speed, excellence, and candor. Since the start, we’ve raised $165M from Headline, Northzone, Eurazeo, Bpifrance, and the founders of King, Sorare, and Spotify, people who’ve built and backed the games and platforms we admire, now supporting our drive to create the next ones. At Homa, we are building the next billion-player experiences from the ground up and shaping the future of entertainment. **Role and Missions — What you will do** As a **Data Analyst - User Acquisition**, you will be part of the Data Team and act as the main partner of the UA team in their mission to grow our games profitably. Your role will be to leverage both historical performance data and predictive models to provide actionable insights, guide investment decisions, and maximize portfolio profitability. Your missions will include: **1. Support UA campaign optimization (Mature - ongoing maintenance & improvements)** - Maintain and improve Tableau dashboards that share campaign performance and recommendations with UA managers. - Leverage granular cost and revenue data from the Data Platform and LTV predictions from the Data Science team to recommend campaign targets. - Monitor and contribute to the improvement of our Autobidder (internal data product that automatically updates campaign targets based on profitability goals). **2. Drive improvements of existing games' profitability (High strategic impact - core growth area)** - Work closely with UA managers and Finance to help define profitability targets (bottom-up) - Analyze the elasticity of both games and campaigns to explain trade-offs between revenue growth and profitability, and ensure UA can achieve targets - Run tests, provide insights, and help identify the optimal Return on Ad Spend (ROAS) targets that maximize portfolio profit. **3. Support creative performance analysis (Developing - revamp & build-up)** - Collaborate with the creative team to design and maintain reporting that measures the impact of creatives. - Align with stakeholders on a synthetic KPI that reflects creative performance (combining share of voice, ROAS, and retention). - Continuously refine reporting to ensure it drives actionable insights for the creative production process. **Requirements**: - You have a strong educational background with a MSc. in Statistics / Maths / Computer Science / Economy or other quantitative field from a top university, outstanding analytical skills, and creative thinking - 3-7 years of experience as a Data Analyst focusing on User Acquisition or in an Ad Tech company - Technical Skills- SQL - Tableau - Python (data wrangling and data visualization), dbt, and code versioning - **Sense of Ownership**: "As a key member of our lean team, you'll be expected to have a strong sense of ownership. We're looking for someone who is excited to contribute beyond their core responsibilities to directly impact our growth." - Experience with descriptive and predictive modeling is a plus **Our Culture**: At Homa, we prioritize talent, energy, and determination over traditional credentials. We’re building a global community of brilliant, driven people who think boldly, move fast, and push boundaries. We believe true innovation comes from diverse perspectives, deep collaboration, and curiosity without limits. Our culture is grounded in four core values: - **Ambition**: We strive for the best - we don’t settle for “good enough.” - **Humility**: We recognize that we are always learning, we can always improve and grow. - **Curiosity**: We continuously seek the “why” behind the “what”. - **Focus**: Our curiosity takes us deeper, not wider - we dive deep into the details. **Benefits**: Building great games starts with building a great place to work. Here’s what you can expect: - **Comprehensive Benefits