Emplois actuels liés à Senior Communication - Sallanches - Straumann Group

**ABOUT ANTHOGYR**

Since 80 years, Anthogyr designs and manufactures medical devices that are sold worlwide to assist healthcare professionals to treat their patients. Located in the Mont-Blanc Valley in the french Alps, Anthogyr does business on a human scale but addresses the global market as an implant manufacturer, with leading or challenger positions in France and rapid-growth markets such as China.

Since 2019, Anthogyr joined the Straumann group, worlwide leader of implant to reinforce its presence and boost its development on all markets. Within this international group, we offer you the opportunity to grow in a pleasant and stimulating professional environment, within a dynamic team and in an attractive living environment.

**JOB PURPOSE**

In a context of international growth, by leveraging our core strengths - innovative solutions, industrial excellence, and the Straumann Group’s distribution network - we reaffirm our value proposition based on innovation and digital leadership.

You are responsible for the design and implementation of Anthogyr’s strategic events, both globally and in its priority markets.

**As such, you contribute to**:

- Strengthening brand image and awareness in priority markets and within the framework of global event initiatives.
- Developing customer relationships and loyalty by making events a lever for proximity and the generation of new opportunities.
- Supporting subsidiaries in driving their markets by increasing brand visibility and creating tangible opportunities for conversion and new customer acquisition (NCA).
- Uniting employees internally through events that nurture company culture and stimulate collective performance

**Main mission**
- Develop Anthogyr’s brand image and awareness internationally.
- Define a clear event strategy, identify objectives/targets/needs.
- Ensure robust and replicable organizational methods, monitor budgets and schedules.
- Lead Anthogyr’s strategic events, in coordination with Group subsidiaries’ priorities and expectations.
- Design and implement a 360° communication and promotion plan for events (social media, publications, digital, media).
- Strengthen business impact and customer loyalty by defining and monitoring performance indicators (KPIs) adapted to local specificities.
- Contribute to the organization of trade shows, conferences, and other event formats.
- Reinforce employee engagement and alignment through internal events.

**Description of significant activities**

**Lead major customer event projects in collaboration with commercial subsidiaries.**
- Define and implement robust, replicable project management methods.
- Address the three main project phases: Before (targeting, recruitment, promotion) - During (participant experience) - After (follow-up, resonance).
- Provide strategic and creative recommendations: vision, targets, objectives, KPIs, and success factors to differentiate the brand from competitors.
- Conduct feasibility studies to ensure project success.
- Draft specifications and creative briefs.
- Identify, select, brief, and supervise service providers.
- Structure organization to optimize project efficiency: methods, planning, deliverable breakdowns, quality control.
- Oversee, coordinate, and monitor operations: manage providers, logistics, administrative aspects, and legal requirements.
- Build and manage budgets rigorously.
- Ensure deadlines and deliverable quality are met.
- Define and implement recruitment objectives and plans, in coordination with local teams.
- Integrate digital tools at every stage: registration, event, post-event follow-up, multichannel communication (physical, digital, phygital).
- Develop and implement 360° promotion & communication plans (social media, publications, digital, media).
- Supervise all stages of projects, from design to final execution.
- Oversee events on-site to ensure smooth execution.
- Measure event performance.
- Analyze KPIs, satisfaction levels, generated leads, results & data.
- Identify strengths and areas for improvement.
- Propose action plans and processes to anticipate potential issues and foster continuous improvement.
- Design and communicate Anthogyr’s event charter and associated guidelines to enhance local initiatives - “How to implement?”

**Participation in trade shows, congresses, and conferences**
- Organize Anthogyr’s presence at trade shows organized by the Group or Straumann subsidiaries by providing advice, tools, and operational support (customized videos, visuals, etc.).
- Coordinate projects with the Group’s event teams for international trade shows.

**Organization of internal communication events**
- Participate in scoping, coordination, and project follow-up.
- Draft specifications, select, brief, and supervise service providers.
- Coordinate content development.
- Oversee event logistics.
- Ensure compliance with deadlines, budgets, and deliverables.
- Regularly assess and analyze communication actions using relevant KPIs and