Associate Manager, Theatrical Marketing
il y a 6 jours
**Who We Are**:
We're a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.
**Location: Paris**:
**About The Team**:
Our EMEA Marketing team focuses on cross-functional 360 marketing strategy and campaigns. We work to accelerate fan growth and drive revenue. Our team is composed of anime enthusiasts, authorities within marketing, and mash-ups of keenly intelligent and driven individuals. We are highly collaborative, and partner with multiple team members to ensure success in a fast-growing market.
**About You**:
- Minimum of 2 years of relevant marketing experience in a fast-paced, consumer-driven company;
- Proven ability to build marketing plans that deliver on overarching strategies (long and short-term);
- Experience securing and performing consumer promotions;
- Consumer and Business Analytics;
- Internal and External client partnership-building;
- Fluent in English (spoken and written);
- Willing to travel;
- Previous experience in entertainment, theatrical distribution, anime or media is a plus;
- Current anime fan or desire to deeply understand anime and the anime fan.
**A day in the life of our Associate Manager, Theatrical Marketing - EMEA**:
- Monitors, analyzes, and evaluates past performance, market trends (including competitive release dates, box office comp titles), and competitor activity to identify market opportunities and generate best-in-class programs.
- Supports the Distribution team in establishing release dates and distribution strategy (markets and number of screens).
- Incorporates Crunchyroll Omni channel presence in all theatrical releases to drive conversion and subscribers for the SVOD channel and the brand's 1P e-commerce.
- Owns milestones, communications, and the Theatrical Channel marketing budget.
- Closely aligns with Brand Management and Title Marketing teams as well as global centers of marketing excellence to understand title-specific consumer insights and strategies.
- Supports the Theatrical Roll Out plans that adhere to brand positioning using standard processes for theatrical marketing plus innovative thinking for anime fandom.
- Reports on local theatrical activities and promotions.
- Works with Sony counterparts and Crunchyroll's data/research firm (AQ) to gather data and develop useful insights.
- Shares marketing ideas with channel teams (SVOD, Home Entertainment, Store), Growth Team, Brand & Title Marketing, and Shared Services Teams to increase broader opportunities throughout the company.
- Closely collaborates with Brand Management & Title Marketing for licensor input and approvals.
**Benefits and Perks: Paris Office**:
- Stay Healthy - Health insurance 100% covered by the employer
- Take Time for You - Accrued PTO, Summer Fridays, Company Christmas vacations, and flexible schedule
- Support for transportation - Transportation costs 50% covered by the employer and mobility package
- Refuel - Lunch card value 9,25€/day 60% covered by the employer
- Find Balance - Subscription to Urban Sports Club, online yoga & wellness classes, counseling, and support through Talkspace;
- Work hard, watch hard - Free premium access to Crunchyroll
- Level Up - Prepaid Udemy account, English classes, professional development courses and conferences;
- Press Play - Game nights, anime nights, online team buildings & celebrations;
- That's not all - Bonus and participation incentive, Saving Time Account, Employee saving account PER COL, Crunchyroll Store discount, & others.
- Questions about Crunchyroll's hiring process? Please check out our _**_FAQ_**
**About Crunchyroll**:
Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.
Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.
The Crunchyroll app is available on over 15 platforms, including all gaming consoles.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
**Our Company Values**:
You'll see these in action if we're lucky enough to have you:
- _Courage _- When we overcome fear, we enable our best selves.
- _Curiosity_ - We are curious, which is the gateway to empathy, incl
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