Field Marketing Manager

**Requisition #**: 16593

**Our Mission: Powering Innovation That Drives Human Advancement**:
When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.

**Innovate With Ansys, Power Your Career.**

**Summary and Role Purpose**

The Field Marketing Manager MEA will develop, manage and evolve marketing programs for the Ansys Middle East, Turkey & Africa sales teams. This position works closely with key program stakeholders including product marketing managers, industry marketing managers, product managers, support teams and Ansys regional sales teams. The primary objective of the role is to drive demand generation through successful campaign execution (physical, Hybrid or Digital)

The understanding of key territory and industry trends, strategic market opportunities and sales priorities is a must.

The Field Marketing Manager for Middle East and Africa will work closely with the sales teams in Middle East, Africa and Turkey but also with the Channel Partners with whom we have a sell with approach. Building a trusted partnership and relationship with the regional channel partners will be crucial to the success of the role.

**Key Duties and Responsibilities**
Responsible for strategic planning and executing marketing strategies.
- ** Strategy development**:Develop and implement an account-specific marketing strategy for accounts or region.
- ** Account analysis & research**: Research and analyze industry trends, customer needs, and competitive landscape to develop value propositions that address industry-wide trends, challenges and goals.
- ** Budget management**:Manage the MEA field marketing budget efficiently, allocating resources for maximum impact. Evaluate all campaigns’ impact and ROI to determine the success and forecast for potential future investment.
- ** Program management**:Manages overall process of planning, organizing, and executing campaigns from start-to-finish. Define in-person and virtual event experiences, including shaping the event themes, content, agenda, and goals. Work with local vendors to ensure maximum professional impact & experience.
- ** Reporting & analytics**:Monitoring the effectiveness of marketing activities and providing reports on campaign performance, including metrics like attendance, lead generation, etc.

**Minimum Education/Certification Requirements and Experience**
- Bachelor's degree in marketing, business administration, or related field
- A minimum of 5 years of experience in marketing
- Proven ability to work closely and successfully with a sales organization
- Experience with marketing automation systems to successfully run campaigns
- Ability to work very independently and collaborate with cross-functional teams
- Strong analytics, reporting, and written communication skills
- Rigorous attention to detail and focus on quality of deliverables
- Ability to travel up to 35%

**Preferred Qualifications and Skills**
- A knowledge or previous experience of the MEA region is a big plus
- Fluent in English, Arabic is a plus
- An MBA or other advanced degree is a plus.
- Experience in B2B and B2C demand generation environment preferred
- Ability to earn trust through performance and relationship-building
- Prior experience working in a technical business setting with engineers or in engineering simulation is a plus

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results. **As ONE Ansys, we are powering innovation that drives human advancement**

Our Commitments:

- Amaze with innovative products and solutions
- Make our customers incredibly successful
- Act with integrity
- Ensure employees thrive and shareholders prosper

Our Values:

- Adaptability: Be open, welcome what’s next
- Courage: Be courageous, move forward passionately
- Generosity: Be generous, share, listen, serve
- Authenticity: Be you, make us stronger

Our Actions:

- We commit to audacious goals
- We work seamlessly as a team
- We demonstrate mastery
- We deliver outstanding results

**VALUES IN ACTION**

Ansys is committed to powering the people who power human advancement. We believe in creating and nurturing a workplace that supports and welcomes people of all backgrounds; encouraging them to bring their talents and experience to a workplace where they are valued and can thrive.

Our culture is grounded in