Content Manager France

About Kindred

Kindred Group is a digital entertainment pioneer bringing together nine successful online gambling brands, forming one of the largest online gambling groups in the world. Our purpose is to transform gambling by being a trusted source of entertainment that contributes positively to society. Our goal is that 0% revenue is derived from harmful gambling.

Our global team of more than 2000 people represents 60+ nationalities. When you join Kindred, you'll be part of a collaborative, diverse and inclusive team that has your best interest at heart. We are a trusting company that knows the value of a healthy work-life balance. We offer a wide range of benefits, along with an award-winning all-employee share program, which is a great opportunity to share in the company's success.

About the role

If you are an absolute sports fan, betting is one of your favorite entertainment, and copywriting has always been a pleasure to deal with, then this job is tailored for you

Kindred France is recruiting a Content Manager for Unibet on full-time permanent contract based in Boulogne-Billancourt (92). Unibet is a brand of Kindred Group and one of the top sports-betting, horse racing and Poker operators in France.

Reporting to the Content & CX manager, you'll be responsible for the content marketing and operational execution for the UNIBET brand.

What you will do
- Site update & day-to-day management - Responsible for what is being displayed on site
- Ensuring that our platforms promote the relevant sports, competitions and events at all time.
- Leading the newsletters and push notifications content processes - Definition of the content and editorial strategy based on the sports calendar, from the copywriting to the communications send-out.
- Leading the newsletters and push notifications segmentation processes - Definition of the customer base segmentation to target relevant audiences based on the customers preferences in order to maximize our communication efficiency.
- Creation & edition of the promotion's pages, optimization of the promotions' visibility, management of the promotional banners.
- Analysis of the marketing communications and overall onsite strategy impacts.
- Reporting on the content effectiveness based on KPIs.
- Ensuring content activity is compliant and that sufficient QA and testing processes have been done.
- Planning, generating and publishing content in line with the company content calendars, priorities and marketing plans.
- Expected to keep up with industry and content trends as applicable to their role and actively contribute ideas and share insights with stakeholders with the support of the wider team.
- There will be a requirement to bring support to the social media team (moderation and animation of the social networks) occasionally.
- There will be a requirement to work some evenings and weekends.

How will success be measured in this role?
- Engagement across the CRM channels.
- Creativity and innovation.

Your experience
- A degree in Marketing / Communication. A specialization in sports marketing or sports management is a plus.
- A minimum of 2 years' experience in content management, online content trends as digital marketing techniques are required.
- 360 marketing knowledge; with demonstrated experience working with CMS, HTML, CSS.
- Demonstrated experience in delivering CRM content that has delivered solid results.
- A good understanding of the online gambling industry, and a genuine interest into sports betting.
- Excellent written and verbal skills in French language, with strong attention to details, as you must have great interpersonal skills.
- A good level in English is required in order to cooperate with internal stakeholders.
- Proven skills in using Adobe Creative Suite and Microsoft Office suite.
- An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo.
- Start date: ASAP

Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process